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Committee Descriptions

  • Marketing Capabilities Council

     Committee Descriptions   September 15, 2023  

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  • LGBTQ+ Forum

     Committee Descriptions   April 25, 2022  

    Educating members on best practices for inclusion of LGBTQ+ in advertising, supporting LGBTQ+ marketers, and driving more meaningful community and brand connections. (Open to all client-side marketer and solutions provider members.)

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  • Sustainability Committee

     Committee Descriptions   April 20, 2022  

    Educating and enabling global marketers to drive sustainable actions, practices, and processes through peer-to-peer learning, case studies, and industry initiatives driven by committee members. (Open to all client-side marketer and solutions provider members.)

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  • AI Forum

     Committee Descriptions   February 8, 2022  

    Exploring the myriad use case opportunities that marketers are pursuing in applying AI and helping to address the issues and risks around governance, ethics, and intellectual property protection. (Open to all client-side marketer members.)

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  • MarTech Committee

     Committee Descriptions   February 8, 2022  

    Focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale. (Open to all client-side marketer members.)

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  • Ethics Policy Committee

     Committee Descriptions   September 5, 2019  

    A forum to review pending activities at the federal and state levels to ensure members stay ahead of the "regulatory curve" and develop quick and transparent solutions for consumers concerned with marketing offers and privacy. (Open to all client-side marketer and solutions provider members.)

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  • Nonprofit Organizations Committee

     Committee Descriptions   September 5, 2019  

    Helping to improve fundraising and marketing practices as they relate to proper donor and supporter stewardship. (Open to all client-side marketer and solutions provider members.)

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  • Analytics & Data Science Committee

     Committee Descriptions   November 28, 2018  

    Developing thought leadership and best practices related to customer-centric, data-driven marketing, including increasingly relevant machine learning and AI. (Open to all client-side marketer and solutions provider members.)

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  • Data & Direct Marketing Committee

     Committee Descriptions   November 28, 2018  

    A forum to discuss optimal strategic and tactical DTC interactions on behalf of a brand through all direct media methods, including direct mail, catalogs, email, mobile, and new emerging platforms. (Open to all client-side marketer and solutions provider members.)

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  • In-House Agency Committee

     Committee Descriptions   November 21, 2016  

    A forum for education, networking, and discussion to help advance the role in-house agencies play throughout the industry. (Open to all client-side marketer members.)

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  • Commerce Marketing Committee, Southwest Chapter

     Committee Descriptions   January 6, 2009  

    Southwest chapter of the Commerce Marketing Committee, which meets in Dallas and its surrounding areas. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)

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  • Advertising Financial Management Committee

     Committee Descriptions   December 31, 1969  

    Bringing better value to members' organizations by discussing such important topics as process efficiencies, cost savings, and return on investment. (Open to all client-side marketer members.)

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  • Agency Relations Committee

     Committee Descriptions   December 31, 1969  

    Helping to enhance and improve the client/agency relationship for the best business results. (Open to all client-side marketer members.)

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  • B2B Committee

     Committee Descriptions   December 31, 1969  

    Focused on the unique challenges facing business-to-business marketers, including sales, target audiences, marketing communications strategies, agency management, the marketing/sales relationship, measurement, and ROI. (Open to all client-side marketer members.)

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  • B2B Committee, West Coast Chapter

     Committee Descriptions   December 31, 1969  

    West Coast chapter of the B2B Committee, which meets in Los Angeles and San Francisco. (Open to all client-side marketer members.)

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  • Brand Management Committee

     Committee Descriptions   December 31, 1969  

    For members who have a brand management role at their organizations to discuss such topics as brand strategy, new and emerging media platforms, and measurement. (Open to all client-side marketer members.)

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  • DE&I Forum

     Committee Descriptions   December 31, 1969  

    A forum for members to be briefed on current DE&I thought leadership, learn from case studies presented by market leaders, and network and share best practices with peers. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)

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  • Government Relations Committee

     Committee Descriptions   December 31, 1969  

    Discussing federal and state legislative and regulatory proposals on a wide range of issues currently affecting advertisers and marketers. This committee meets in Washington, D.C. (Open to all client-side marketer and solutions provider members.)

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  • Legal Affairs Committee

     Committee Descriptions   December 31, 1969  

    Seeking to address, discuss, and identify solutions to the myriad legal issues advertisers face that relate to advertising content and practices. (Open to all client-side marketer members.)

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  • Measurement & Accountability Committee

     Committee Descriptions   December 31, 1969  

    An opportunity to foster a measurement community and drive measurement standards and research best practices. (Open to all client-side marketer members.)

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