Event Recaps
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How to Let Go of Control
Event Recaps October 4, 2019Dana Anderson, chief transformation officer at MediaLink, explored the benefits of letting go of control.
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How to Remain Relevant in Transformational Times
Event Recaps October 4, 2019Rishad Tobaccowala of Publicis Groupe shared three observations on the nature of the future for business and five recommendations for preparing for it.
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Human Experiences Fuel Growth
Event Recaps October 4, 2019Deloitte Digital created a framework to quantify and elevate the value of human experience.
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Rediscovering the Sports-Bar Experience
Event Recaps October 4, 2019Buffalo Wild Wings sought to eschew the tameness of a casual dining environment in favor of an ambiance that allowed patrons to “run wild with the herd.”
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State of Media 2020 and the Trends to Watch
Event Recaps October 4, 2019The Hershey Co. addressed the key media trends to watch as we approach 2020. Those will include OTT, retailers as media companies, audio, transparency, and building trust in the new media ecosystem.
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The Reinvention of Brand-Building
Event Recaps October 4, 2019P&G shared how it has established agility as a key growth driver.
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Wow, No Cow: Bringing Oatly to the U.S.
Event Recaps October 4, 2019Since its arrival in the U.S. in 2017, Swedish oatmilk brand Oatly has made a name for itself by bucking marketing norms and best practices and instead focusing on creating a personal connection with its customers.
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Ally's CMO Shared Tips on How to Take Risks
Event Recaps October 3, 2019Ally CMO Andrea Brimmer shared ways the brand stays relevant and disruptive.
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Eight Key Learnings about the Power of Love at Dunkin’
Event Recaps October 3, 2019The Dunkin’ brand has undergone a transformation in recent years, and CMO Tony Weisman shared eight key learnings gleaned along the way.
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Reviving Target’s Tar-jay Spirit
Event Recaps October 3, 2019Target’s laser-like focus on consumers, investments in stores, technology, private label brands, and fresh approaches to marketing all contributed to making Target one of today’s top retailers.
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Solving for Contradictions to Deliver Growth that Matters
Event Recaps October 3, 2019Google's Kirk Perry discussed how marketing can champion your organization through today’s disruption to deliver exponential growth.
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The Reawakening of Chipotle
Event Recaps October 3, 2019Chipotle turned around sales and public opinion of the brand by focusing on its commitment to being “for real.”
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Turning Purpose into Action with Experience Management
Event Recaps October 3, 2019Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.
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What’s New at Disney?
Event Recaps October 3, 2019Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.
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It’s About Time: How Consumers Connect with Content
Event Recaps October 2, 2019Jill Siegel, AVP of business intelligence at Xandr, shared original consumer research on the drivers and motivators for how people tune in to content and platforms, their sentiments on advertising, and how brands and marketers can tap into new consumption patterns to make their messages stand out.
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New Marketing Realities: The Intersection of Technology and Culture, Part 2
Event Recaps October 2, 2019A panel of marketing experts and academics shared their thoughts on culture, technology, and the rise of artificial intelligence.
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Constellation Brands: Not Matching Not Sorry- How Coordinating Content Resonates Across Consumer Touchpoints
Event Recaps September 27, 2019Constellation Brands’ mission is “Building Brands That People Love.” That mission has been translated into industry-leading growth through a strategic focus on leadership of the high-end category segment across Beer, Wine & Spirits, including iconic brands like Corona, Modelo, Robert Mondavi, and more. In this session, Sara Master will share a Corona Case Study which illustrates how multiple communication partners can come together to create an integrated message that resonates with the consumer at multiple touchpoints, breaking the “matching luggage” philosophy in favor of a coordinated approach.
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How Maker’s Mark Is Staying Relevant
Event Recaps September 27, 2019Maker’s Mark revealed how to create a successful, relevant, and fun brand experience.
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Let Me Tell You a Story...
Event Recaps September 27, 2019RXBAR shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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Be a Winning Brand on the Field, Course, or Track
Event Recaps September 26, 2019Chicago Fire, UL, and Blue Moon shared insight into how they incorporate sports sponsorships into their marketing mixes.
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