Marketing Futures Podcast
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Building Brands Through Purpose, with Northwell Health and StrawberryFrog — pt I
Marketing Futures Podcast July 11, 2023Ramon Soto, CMO of Northwell Health, and Scott Goodson, Chief Executive Officer, and Founder of StrawberryFrog, shared the story of their “Raise Health” movement, which focused on gun violence against children in America.
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When Crisis Comms Go Right, with Unilever and Edelman
Marketing Futures Podcast June 27, 2023Leslie Miller of Unilever and Smita Reddy of Edelman joined us to tell the story of how they turned backlash from the cancellation of the beloved Choco Taco into a fun and innovative activation for the Klondike brand.
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CMO vs. GPT, with GfK and Huble — pt II
Marketing Futures Podcast June 20, 2023On part two of “CMO vs. GPT,” we hear from Ruby herself, the avatar Huble’s Margaret Ady created using ChatGPT to debate GfK CMO Gonzalo Garcia Villanueva.
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CMO vs. GPT, with GfK and Huble — pt I
Marketing Futures Podcast June 13, 2023Is an AI system as sophisticated as ChatGPT able to run marketing for a billion-dollar brand? Gonzalo Garcia Villanueva of GfK and Margaret Ady of Huble sought to find out.
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The Brand That Was Never Supposed to Be, with Ivonne Kinser of Avocados from Mexico
Marketing Futures Podcast May 30, 2023Avocados from Mexico’s Ivonne Kinser joined the Marketing Futures Podcast at the 2023 Brand Masters Conference to discuss the culture and vision behind one of the most innovative brands in any category.
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A Chat with ChatGPT and Craig Stein of R3, pt II
Marketing Futures Podcast May 23, 2023In part two of our interview with Craig Stein of R3 and the ChatGPT platform, we discuss real-life threats of AI, who “owns” ChatGPT’s answers, and whether there are things AI will never be able to do.
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A Chat with ChatGPT and Craig Stein of R3
Marketing Futures Podcast May 16, 2023Craig Stein of R3 joined the Marketing Futures podcast to discuss generative AI in the first of this two-part series. Also joining the pod? ChatGPT itself! Hear what the AI platform thinks its role should be in marketing.
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Making MarTech Accessible, with Joe Hyrkin of Issuu
Marketing Futures Podcast May 5, 2023Joe Hyrkin, CEO of Issuu, joined the pod to discuss the importance of workflow considerations when crafting MarTech, and why, in Joe’s eyes, a lot of providers are falling short.
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Behind "Bless Your F***ing Cooch," with Carley Caldas of eos
Marketing Futures Podcast April 19, 2023Carley Caldas of eos joined the Marketing Futures Podcast to take us behind the scenes of the famous “Bless Your F***ing Cooch” campaign, recipient of an ANA REGGIE Award.
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The State (and Future) of B2B Thought Leadership, with Joe Kingsbury of Edelman Business Marketing
Marketing Futures Podcast March 21, 2023Joe Kingsbury, U.S. managing director at Edelman Business Marketing, joined Marketing Futures to discuss a new report, created in partnership with LinkedIn, on the state and future of thought leadership in B2B Marketing.
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Building the Future We Want, with Tameka Vasquez, founder of The Future Quo
Marketing Futures Podcast March 7, 2023Futurist and founder of The Future Quo Tameka Vasquez joined the Marketing Futures Podcast to explain why brands must take an active role in creating a better future.
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Live Sports in the Metaverse, with Warner Bros Discovery and The Infinite Reality
Marketing Futures Podcast February 15, 2023Warner Bros Discovery and metaverse partner The Infinite Reality visited the pod to discuss their new partnership, and how the metaverse can revolutionize the live sports experience.
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2035: Living Your Best Meta-Life, with Futurist Faith Popcorn
Marketing Futures Podcast February 10, 2023The "Original Futurist" Faith Popcorn takes us to the year 2035, where the metaverse has become a central part of our everyday lives.
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Year End Roundup, with Matthew Schwartz of the ANA Champions of Growth Podcast
Marketing Futures Podcast December 16, 2022Matthew Schwartz, host of ANA's Champions of Growth Podcast, joins the Marketing Futures Podcast to review the year that was.
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Driving Innovation from Within, with Cindy Chastain of Mastercard Foundry
Marketing Futures Podcast December 9, 2022Cindy Chastain, SVP of Customer Experience & Design at Mastercard Foundry, took us behind the scenes of the Foundry, the brand’s internal innovation engine.
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Get in the Game, with Jonathan Stringfield of Activision Blizzard
Marketing Futures Podcast December 2, 2022Jonathan Stringfield, VP of Global Business Research & Marketing at Activision Blizzard, joined the pod to discuss his recent book, Get in the Game, which lays out the cultural and economic importance of gaming.
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Forecasting the Future, with DEFINITION 6
Marketing Futures Podcast November 17, 2022Jason Rockman and Curtis Cochran of DEFINITION 6 break down the process of forecasting, and how brands can take the first steps to developing a clearer vision of the future.
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Cult-Like Brands, with Chris Kneeland of Cult Collective
Marketing Futures Podcast November 1, 2022Chris Kneeland, Chief Evangelist and Revenue Officer of Cult Collective, joined the podcast to discuss what brands can do to “convert” their customers into zealous fanatics.
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A Human-Centric Digital Approach, with Nicole Levings of Audience Collective
Marketing Futures Podcast October 11, 2022Nicole Levings, Managing Director of Audience Collective, joined host Mike Berberich on the pod to share findings of a new report on the brand-consumer-tech relationship, and why organizing around a human-centric digital experience is vital to succeed in the modern marketplace.
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The Physics of Marketing, with Mathias Elsasser of PwC
Marketing Futures Podcast September 29, 2022Physicist, author, and PwC partner Mathias Elsasser joined the podcast to discuss his book, Intelligent Data-Driven Marketing, which breaks down the entire marketing function into its foundational building blocks -- marketing atoms, if you will.
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