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The Nonprofit Journal

A Legacy of Leadership
The Nonprofit Journal October 20, 2021
Five questions for Yael Eckstein, president and CEO of the International Fellowship of Christians and Jews (The Fellowship), 2021 Nonprofit Organization of the Year.
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For Love of Fundraising
The Nonprofit Journal October 20, 2021
This year, three giants of nonprofit fundraising — and past winners of the Max Hart Nonprofit Achievement Award — retired. Larry May (2007 winner), Kelly B. Browning (2008), and Susan Loth (2017), who exemplified the professionalism, leadership, and innovation throughout their careers, share insights on their remarkable journeys and offer some advice to the next generation of nonprofit leaders.
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How to Win Back Lapsed Donors
The Nonprofit Journal October 20, 2021
From communicating more frequently to using marketing tactics that inform and connect to getting back to basics, it takes an all-out effort to prevent valuable donors from lapsing.
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On the Front Lines of Change
The Nonprofit Journal October 20, 2021
Philanthropy plays a key role in the fight for gender equality and bringing an end to structural racism. But more than ever, with challenges at every corner of society, these organizations are taking broader actions to step up their game.
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Stepping Up
The Nonprofit Journal October 20, 2021
The COVID-19 pandemic has given nonprofits an opportunity to think creatively about how they can engage donors. Fundraisers share the challenges they faced, the strategies used to overcome them, and the lessons they learned.
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Army of Advocates
The Nonprofit Journal April 28, 2021
Learning how to navigate the emerging influencer-marketing landscape can be intimidating. Here are some tips to help nonprofits succeed, with insights from nonprofit leaders and industry insiders.
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From Data Use to Data Obsession
The Nonprofit Journal April 28, 2021
The savvy use of data analysis and artificial intelligence can have a significant impact on donor acquisition and retention.
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Journey to the Top
The Nonprofit Journal April 28, 2021
Reaching the highest levels of nonprofit leadership is exceedingly rare for people of color. Here’s how four diverse nonprofit leaders overcame obstacles to reach the top and ensure diversity within their organizations.
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Passion for Mission
The Nonprofit Journal April 28, 2021
5 questions for Angie Moore, chief individual fundraising officer for CARE and 2021 Max Hart Achievement Award recipient.
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Sector Perspective
The Nonprofit Journal April 28, 2021
Knowing the real reasons donors give can help grow your major giving pipeline.
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X Factor
The Nonprofit Journal April 28, 2021
There are 65.2 million gen Xers in the U.S. and they love to give to causes that are important to them. Nonprofits would be wise to target what some are calling the next great giving generation.
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Growing Online Giving
The Nonprofit Journal August 3, 2020
Nonprofits sometimes struggle to navigate a digital landscape that can be overwhelming in its possibilities. Here is how to overcome common challenges and take online giving to the next level.
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How to Fundraise on a Tight Budget
The Nonprofit Journal August 3, 2020
For small nonprofits with limited resources, fundraising is an especially tough task. And in the current climate, where budget slashing is the new normal, driving giving is an even more formidable challenge than ever. Here are nine strategies to help ensure success.
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Stepping Up Big-Time
The Nonprofit Journal August 3, 2020
As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.
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The Value of Brand
The Nonprofit Journal August 3, 2020
The concept of branding is not new in the nonprofit world, but it now plays a broader and more strategic role. This is most evident in beefed-up efforts to ensure a unified branding message permeates every level of the organization; achieving alignment between branding and fundraising is a big part of that.
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Weakening of Trust?
The Nonprofit Journal August 3, 2020
With more for-profits involved in societal causes, nonprofits must re-establish trust to advance their missions.
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Making Diversity a Priority
The Nonprofit Journal February 12, 2020
The nonprofit sector has been talking about diversity matters for years, yet little progress has been made. Learn how ALSAC, Special Olympics, and the YMCA of the USA are moving toward diversity, inclusion, and equity.
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Marketing’s Call to Action
The Nonprofit Journal February 11, 2020
Research conducted by the ANA Educational Foundation found that outstanding entry-level professionals simply don’t find the idea of marketing very sexy. It’s a challenge of growing importance at nonprofit organizations.
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Finding Purpose
The Nonprofit Journal February 10, 2020
Working for a nonprofit isn’t for everyone, but it can be a deeply rewarding experience. Nonprofit leaders from Ducks Unlimited, the Metropolitan Opera, United Farm Workers of America, and the Smithsonian Institution share what attracted them to the industry and keeps them inspired.
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Solving the Talent Conundrum
The Nonprofit Journal February 9, 2020
When it comes to recruiting new employees, retaining existing ones, and succession planning, nonprofits need to step up their game. Here’s how Boys Town, the Deborah Hospital Foundation, and the Association of the Miraculous Medal are doing just that.
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