Press Releases

  • ANA Marketing Accountability Conference: Survey Suggests Finance Skeptical of Marketing-AdAge

    Press Releases   July 21, 2008  

    The better, news, perhaps, was the venue where the study was being discussed: The Association of National Advertisers' 2008 Marketing Accountability Conference. The fact that the ANA put the study on the agenda at this week's conference is a positive sign that marketers are trying to learn how to work in partnership with finance.

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  • CBS Resists Changes To Integration Fees-MediaPost's Media Daily News

    Press Releases   July 21, 2008  

    CBS officials at the meeting were head of network sales Jo Ann Ross; top pricing and planning executive Dean Kaplan; and an attorney. They met with executives from the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA)--both of which had asked NBC, ABC and CBS in February to join them on a task force to discuss the practice of charging integration fees.

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  • Study Finds Increased Collaboration Between Marketing and Finance Despite Continued Dissatisfaction With Metrics

    Press Releases   July 1, 2008  

    In their efforts to increase brand awareness and drive sales, marketers are still struggling to create accountability programs that effectively measure the impact of marketing efforts, according to a new study from the ANA (Association of National Advertisers) and MMA (Marketing Management Analytics). Although the majority of companies with a marketing accountability process tend to house this function within the marketing department, there is growing collaboration between marketing and finance. The 2008 ANA / MMA Marketing Accountability Survey, fielded by CoActive Marketing, surveyed 128 senior-level marketers in May 2008, following similar studies conducted together since 2005.

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  • DTV Transition Impacts Ad Production-RTO Online

    Press Releases   June 24, 2008  

    "Television broadcasting is entering a whole new era, and as one of the leading voices in the industry, it is the Association of National Advertisers (ANA)'s job to offer counsel on how advertisers can best adapt to these changes," said Bob Liodice, President and CEO of the ANA. "Advertisers need to understand the financial and creative implications and start thinking now about which format they will choose."

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  • ANA Introduces New Digital Media Category for Annual Multicultural Excellence Awards

    Press Releases   June 16, 2008  

    Recognizing the transformation taking place in the marketing landscape, the ANA (Association of National Advertisers) has added a new category to its annual Multicultural Excellence Awards to highlight work in digital media. Entries are now being accepted, and winners will be announced at the ANA’s 10th Annual Multicultural Marketing Conference, November 16-18 in Boca Raton, FL.

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  • Essentials for Integrated Marketing - AdAge

    Press Releases   June 10, 2008  

    Integrated marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of taking a holistic approach to engaging consumers. Several studies, including one recently conducted by the Association of National Advertisers, indicate that achieving effective IMC campaigns is marketers' primary concern. But there is considerable uncertainty about how to staff, design, manage and measure the success of such programs.

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  • CBS Accepts Invitation to Discuss Integration Fees-Adweek

    Press Releases   May 27, 2008  

    NEW YORK CBS has accepted an invitation to join a task force formed by the Association of National Advertisers and the American Association of Advertising Agencies to examine the practice of charging network integration fees, according to the ANA.

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  • "Integrated Marketing" embraced by Marketers but Internal Structures Limit Uptake - Marketing Charts

    Press Releases   May 23, 2008  

    Integrated marketing communications (IMC) has been embraced by marketers, 74% of whom now employ IMC campaigns for most of their brands, according to a new Association of National Advertisers member survey fielded by CoActive Marketing Group.

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  • Integrated Marketing More Essential Than Ever - EquiMedia

    Press Releases   May 23, 2008  

    Marketers across the board are embracing integrated marketing communications (IMC), reflecting the fact that it is now "more essential than ever". That is according to a new survey of members of the ANA (Association of National Advertisers), the results of which were published on Tuesday (May 20th), revealing that IMC campaigns are employed by 74 per cent of marketers for many of their brands.

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  • Promoting A Healthy Lifestyle Is Not Only Up To Advertisers, But The Government And Parents Too-MediaPost Publications

    Press Releases   May 23, 2008  

    Dan Jaffe, EVP for the Washington, D.C., office of the Association of National Advertisers, calls the ICBA and CFBAI initiatives "the most extensive self-regulatory steps ever taken within the food and beverage industry," and perhaps in any category. He also stresses that these are part of "much broader" industry efforts to address the challenge of childhood obesity, including greatly expanding the range of healthier products offered. For example, he points to a Grocery Manufacturers Association member survey that found that marketers had added over 10,000 new and reformulated products in recent years to address nutrition and calories issues, and to the Ad Council's extensive public service advertising to promote education about nutrition.

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  • Blog: Observations & Questions On Network Integration Fees

    Press Releases   May 22, 2008  

    From the ANA Marketing Maestros Bill Duggan, EVP, Committees has authored a new blog post regarding networking integration fees. Recently, ANA formally invited ABC, CBS, and NBC networks to join a task force to address the practice of charging network integration fees. Find out who accepted and who declined, why do network integration fees still exist in today

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  • Marketers Now Broadly Embrace Integrated Marketing

    Press Releases   May 20, 2008  

    Integrated marketing communications (IMC) is now broadly embraced by marketers, according to a new survey of members of the ANA (Association of National Advertisers) fielded by CoActive Marketing Group. Results of the research indicate that 74 percent of marketers now employ IMC campaigns for most, if not all, of their brands. However, significant challenges to achieving optimal IMC performance remain, with only one quarter of marketers giving their firm’s IMC efforts a “very good” or “excellent” rating.

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  • ANA Echo Boomer Survey on Brand Management

    Press Releases   May 9, 2008  

    ANA is conducting a survey on Brand Management. This survey should take no more than 15 minutes to complete. We are looking for Echo Boomer client-side marketers (born after 1982) to participate in this survey, and your opinion is valuable to us. To participate in the survey, click here.

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  • New outcome-focused metrics for media - Executive Magazine

    Press Releases   May 9, 2008  

    In a Booz Allen Hamilton survey with the Association of National Advertisers 62 percent of marketers would spend more on digital media if better cross-platform metrics existed to gauge advertising effectiveness. New technologies will support a shift in audience measurement from estimates to data that is closer to (and in some cases is) actual census data

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  • ANA Calls an End to Networks' Integration Fees-MediaPost Publications

    Press Releases   May 6, 2008  

    On the eve of the Association of National Advertisers' Financial Management Conference, in Naples, Florida, the group--alongside the American Association of Advertising Agencies--formally invited TV networks to join a task force to meet no later than May 1. The agenda: discuss network integration fees.

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  • Media Alert: ANA Offers Industry Update on Proposed Network Integration Fees Task Force

    Press Releases   May 1, 2008  

    On February 19, 2008, the ANA (Association of National Advertisers) and the AAAA (American Association of Advertising Agencies) “formally invited television networks to join them on a task force to be convened no later than May 1 to address the practice of charging network integration fees.” As the May 1 deadline approaches, the ANA offers the following update on the situation.

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  • Blog: The Hottest Button — Integrated Marketing Communications

    Press Releases   April 22, 2008  

    From the ANA Marketing Musings Bob Liodice has authored a new blog post regarding integrated marketing as the hot button for senior marketers. Recently, ANA released its annual survey of senior marketers

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  • American Express Targets Fashion, Travel and Sports Sponsorships to Reach Influencers- Promo Magazine

    Press Releases   April 21, 2008  

    The credit card company is targeting fashion, travel and sports sponsorships as it aims for consumers who are “influencers” or “trend followers” with the common goal of seeking unique experiences, Claire Bennett, American Express senior vice president of global marketing, said at the Association of National Advertisers Brand Innovation Conference in New York yesterday.

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  • ANA Conference: Word-of-mouth Marketing at P&G - MediaPost Publications

    Press Releases   April 21, 2008  

    At Thursday's Association of National Advertisers conference in New York, Steve Knox, head of P&G's in-house word-of-mouth agency Tremor, talked about how marketers succeed or fail when it comes to getting consumers to talk amongst themselves.

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  • ANA Conference: Zappos.com Shares Its Success Story-Promo Magazine

    Press Releases   April 21, 2008  

    Zappos.com CEO Tony Hsieh said the successful formula for his online shoe store is a matter of making sure customers come back and spread positive words about the site

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