Press Releases

  • "Masters of Marketing" Recipe For Success — Adage

    Press Releases   October 29, 2007  

    The 97th ANA Masters of Marketing Conference has just concluded -- leaving behind a massive dose of insight and learning. We were all privileged to tap into the mind-sets of some of the most influential and powerful marketing minds in America today. After three days of this conference, I find myself in awe of this industry. It is big, it is complicated, it is confusing and it is ever-changing. There is lots of sage advice, there are boat loads of insights, there are tons of experiences to lean on -- but there is no blueprint or manual for success. In fact, we often don't know what success looks like. But it is fun -- if you can stand the wild and crazy ride. It's why we all participate in this field that marries so much art, that we often define as creativity, with an increasing level of science, which is becoming increasingly embedded in sound business-management practices. This conference was about hearing what the successful marketing professionals had on their minds. They are the ones who have found a bucket of order in a sea of consistent seismic ground shifts. Here are some of the snapshots of the key lessons espoused by the "Masters of Marketing."

    view
  • American Federation of Musicians Renew Two Year Contract With Advertising Industry — Modern Guitars Magazine

    Press Releases   October 29, 2007  

    The American Federation of Musicians (AFM) and the advertising industry’s ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) today announced an agreement on a two-year contract extension, effective October 17, 2007. The extension agreement must now be ratified by AFM membership, as well as approved by the boards of both ANA and AAAA.

    view
  • Advertisers Play An Increasing Role in NATAS Emmy Awards - Shoot Online

    Press Releases   October 26, 2007  

    Clients scored in the field of nominations for broadband and personal television categories open to advertisers in the National Academy of Television Arts and Sciences' (NATAS) annual Technology and Engineering Emmy Awards.

    view
  • Home Depot Seeks CMO Who Will Focus On In-Store Efforts- AdAge

    Press Releases   October 22, 2007  

    In an interview just days before he was to address the Association of National Advertisers' annual meeting on the topic of "starting all over," Roger Adams was asked to compare his job with working at his former employer, General Motors Corp. "At Home Depot, it is much faster-paced," he said. "We live day to day. You have to be much faster on your feet." And how: About a week later, news surfaced that Mr. Adams, chief marketing officer, was leaving to pursue other interests. He was succeeded on an interim basis by John Ross, VP-advertising.

    view
  • The Pohly Company Wins Two Awards For Design Excellence — PRWeb

    Press Releases   October 22, 2007  

    Engagement marketing leader The Pohly Company has received two awards for design excellence at Folio magazine’s Ozzie Awards. The Ozzie Awards recognize excellence in editorial content and magazine design. More than 3,000 entries are submitted in this prestigious industry competition each year.

    view
  • Was Ditching A Nascent Brand AT&T's Singular Mistake? - Ad Age

    Press Releases   October 22, 2007  

    Before a crowded ballroom at the Frank Lloyd Wright-influenced Arizona Biltmore in Phoenix this month, AT&T VP-Advertising Wendy Clark displayed an internal company chart to a who's who of top marketing executives at the Association of National Advertisers' annual conference. The grid showed brand awareness and affinity to the brand. A dot on the graph positioned AT&T clearly as a brand in decline, while the dot for the Cingular brand was unmistakably in the graph's "Power Brand" quadrant. It was, in a sense, an admission that the company had elected to go with the weaker brand when it acquired BellSouth and became the sole owner of Cingular Wireless -- a brand that had been built with $4 billion in spending. "The strategy of integrating Cingular is not working," said Karl Barnhart, managing director, Core Brand Communications, New York. "They have not been able to transfer any of the positive equity from Cingular to AT&T, despite a massive marketing campaign. That's a failure of epic proportions."

    view
  • ANA Names New Board Members at 2007 Annual Conference

    Press Releases   October 17, 2007  

    The ANA (Association of National Advertisers) elected a number of new marketing leaders to their board of directors. The leadership changes were announced during the ANA

    view
  • ANA Announces Finalists for 2007 Multicultural Excellence Awards

    Press Releases   October 17, 2007  

    The ANA announced the finalists for the 2007 Multicultural Excellence Awards. Now in its seventh year, the awards recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns that ran between June 2006 and May 2007.

    view
  • Gore Announces Media is Changing — B-to-B Online

    Press Releases   October 15, 2007  

    Former U.S. Vice President Al Gore addressed the Association of National Advertisers’ annual conference Friday, the day after he was awarded the Nobel Peace Prize for his environmental efforts.

    view
  • Latest Buzz at ANA Annual Conference — Consumer Behavior is Key! — The New York Times

    Press Releases   October 15, 2007  

    Consumer behavior as a route to effective marketing was a central focus of the largest gathering ever of an influential trade organization. The 1,200 people who attended the 97th annual conference of the Association of National Advertisers, held here from Thursday through yesterday, heard speaker after speaker address the growing popularity of what is known as behavioral targeting, as opposed to basing pitches on consumer attitudes, opinions or perceptions.

    view
  • Star-Studded ANA Conference, 'The Place To Be' — Ad Age

    Press Releases   October 15, 2007  

    PHOENIX (AdAge.com) -- Bob Liodice -- soft-spoken and considered even when center stage -- does not seem like a man who would be comfortable at the center of a rapidly changing industry. The former brand manager for Jell-O isn't an obvious frontman for serious self-examination in a business undergoing tremendous upheaval. But in his four years as head of the Association of National Advertisers, the biggest trade group for marketers, he has proved to be just those things. He's taken the organization from the cliff of irrelevance -- or worse -- and turned it into an industry focal point, nowhere more so than in its annual conference. (See video coverage.)

    view
  • Marketers at ANA Vote "Aye" For Apple As Marketer Of The Year! — Ad Age

    Press Releases   October 15, 2007  

    So ad age chose Nintendo as its Marketer of the Year, but the question at this year's annual Association of National Advertisers conference was who would become the inaugural marketer's marketer of the year? As it turned out the attendees bestowed the CMO Choice Award on Apple, although voting was also hot and heavy for the newly Nobeled Al Gore and for GEICO, famed for cavemen, lizards and insurance.

    view
  • Cross Industry Study Demands That Marketing Move To A Digitally Focused Business System

    Press Releases   October 12, 2007  

    As the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an unprecedented pace. A new cross industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.

    view
  • Microsoft CEO Ballmer Predicts Digital Will Take Over All Media in 2017 - B-to-B Magazine

    Press Releases   October 12, 2007  

    In his opening keynote presentation at the Association of National Advertisers’ annual conference, Microsoft Corp. CEO Steve Ballmer said that in 10 years, all media will be digital, with tremendous ramifications for marketers, agencies and publishers.

    view
  • ANA and RAB Launch Radio Station for ANA 2007 Annual Conference

    Press Releases   October 9, 2007  

    The ANA (Association of National Advertisers) in conjunction with the Radio Advertising Bureau (RAB) is launching KANA Radio, a radio station dedicated to serving the Masters of Marketing Conference. KANA Radio will be heard throughout the Biltmore Resort & Spa in Phoenix during the entire ANA Annual Conference, October 11-14, 2007, at 95.9 on the radio dial and Channel 7 on in-room TV's.

    view
  • Ad Spend Fuels Economic Growth- Ad Age

    Press Releases   October 8, 2007  

    NEW YORK (AdAge.com) -- Steve Ballmer has discovered the gospel of advertising -- again. And he'll need all his evangelical powers to convince the world's largest marketers at this week's Association of National Advertisers conference in Phoenix that this time, he means it. If Mr. Ballmer's message to marketers falls anywhere near what he told the European advertising community in Paris last week, he'll talk about the increasingly blurry lines between software and media and advertising. He'll discuss how Microsoft itself is a huge marketer, spending $3 billion on advertising. And he'll outline how, in four to 10 years, advertising will account for as much as 25% of Microsoft's business. For those of you who are counting, based on the most recent year's revenue that would be north of $12 billion -- a couple billion more than Google made in total last year.

    view
  • ANA Conference Forecast: ANA Conference Forecast: Ballmer Calculates Microsoft Will Spend $12 Billion in Ads - Ad Age

    Press Releases   October 8, 2007  

    Steve Ballmer has discovered the gospel of advertising — again. And he'll need all his evangelical powers to convince the world's largest marketers at this week's Association of National Advertisers conference in Phoenix that this time, he means it. If Mr. Ballmer's message to marketers falls anywhere near what he told the European advertising community in Paris last week, he'll talk about the increasingly blurry lines between software and media and advertising. He'll discuss how Microsoft itself is a huge marketer, spending $3 billion on advertising. And he'll outline how, in four to 10 years, advertising will account for as much as 25% of Microsoft's business. For those of you who are counting, based on the most recent year's revenue that would be north of $12 billion — a couple billion more than Google made in total last year.

    view
  • MPG Expands with Key Hires on Sears Business- ADWEEK

    Press Releases   October 4, 2007  

    NEW YORK Former Johnson & Johnson advertising executive Kaki Hinton has joined Havas' MPG as EVP, managing director on the Sears media planning and buying account, which MPG won in May as part of the $740 million Sears Holdings review. Separately, MPG has hired David Handelman to oversee the K-Mart, a Sears unit that moved to MPG in the Sears competition.

    view
  • Ad-ID Replaces ISCI as Official Industry Standard

    Press Releases   October 4, 2007  

    Effective immediately, ISCI--the manual advertising asset coding system in place since 1969--is withdrawn from the marketplace. Therefore, Ad-ID, the Web-based, complete-code system is now the only advertising asset coding system authorized and supported by the American Association of Advertising Agencies and the Association of National Advertisers, Inc.

    view
  • Advertisers Criticize FEC Proposed Rulemaking - Broadcasting & Cable

    Press Releases   October 1, 2007  

    Advertisers Push FEC on Nonpolitical Ads Featuring Candidates Association of National Advertisers, American Association of Advertising Agencies, American Advertising Federation State Their Cases at Federal Election Commission

    view

First  << 18192021222324 >>