Conference Highlights
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Conference Highlights March 20, 2024Pitching it media business allowed Kimberly-Clark to optimize the quality and effectiveness of its investment.
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Overview of the 2024 ANA Media Conference
Conference Highlights March 20, 2024In this video, get a two minute overview of the 2024 ANA Media Conference.
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The Media Tactics of United Airlines
Conference Highlights March 20, 2024Consistent authenticity, agility, and a retooled influencer strategy are driving United Airlines’ social media successes.
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Advertising as a Service to the Consumer
Conference Highlights March 19, 2024A brand's most important KP is providing customers with the best media experience.
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Audience Segmentation in a Cookieless World
Conference Highlights March 19, 2024There are audience segmentation opportunities for customer data management in a cookieless world.
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Creating Next-Gen Fan Engagement
Conference Highlights March 19, 2024For the NFL, understanding its fans is crucial to getting the best return on media impressions.
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Marc Pritchard on How Brands Can Create Market Growth
Conference Highlights March 19, 2024Raising the bar on media impact through superior reach, effectiveness, and efficiency will accelerate market growth.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Conference Highlights March 19, 2024To reach a younger audience of starter families, Nationwide created a relatable, entertaining persona for its social media efforts.
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Stanley Black & Decker Bets Big on Experiential
Conference Highlights March 19, 2024Cultural relevance and timing were instrumental in a groundbreaking media experience for DEWALT.
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Overview of the 2024 ANA/AEF Future of Marketing Leadership Conference
Conference Highlights February 29, 2024In this video, get a two minute overview of the 2024 ANA/AEF Future of Marketing Leadership Conference.
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Overview of the 2023 ANA B2B Marketing Conference
Conference Highlights December 5, 2023In this video, get a two minute overview of the 2023 ANA B2B Marketing Conference.
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The Experience Mindset
Conference Highlights December 5, 2023Getting your employees to love their jobs is the fastest way to customers to love your brand.
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Cultivating Talent by Blending Technology, Skills, and the Human Touch
Conference Highlights December 4, 2023B2B marketers should use new technologies to serve customers in more meaningful, relevant, and human ways.
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How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet
Conference Highlights December 4, 2023HP is driving good growth with a B2B marketing program built around story making and co-creation of personalized experiences.
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Taking a Human-Centric Approach to B2B Marketing
Conference Highlights December 4, 2023B2B marketers will be more effective if they adopt a whole brain perspective of customers.
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Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue
Conference Highlights December 4, 2023For Northwestern Mutual and IBM, inclusive B2B marketing is good business.
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Advice for Maintaining Data Privacy Compliance from Legal Experts
Conference Highlights November 17, 2023It’s critical for privacy compliance to be part of an organization’s culture and an enterprise-wide effort.
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Key Industry Issues in Client/Agency Agreements
Conference Highlights November 17, 2023Ongoing communication and interdepartmental engagement help build successful client/agency agreements.
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Overview of the 2023 ANA Masters of Advertising Law Conference
Conference Highlights November 17, 2023In this video, get a two-minute overview of the 2023 ANA Masters of Advertising Law Conference.
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Un”AI”Voidable: A Look at Influencer Marketing Beyond #Ad
Conference Highlights November 17, 2023Marketers now need to require disclosure from influences about their use of AI in content they produce.
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