Conference Highlights
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Conference Highlights November 20, 2024A goal of the National Hockey League is growing the game by building a new generation of multicultural fans.
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Overview of the 2024 ANA Multicultural Marketing & Diversity Conference
Conference Highlights November 20, 2024In this video, get a two-minute overview of the 2024 ANA Multicultural Marketing & Diversity Conference.
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SeeHer: Equality for Women, from Menstruation to Menopause
Conference Highlights November 20, 2024Successful campaigns targeting women’s health and wellness are driven by community co-creation.
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Tapping into Culture to Build Strong Brand Equity
Conference Highlights November 20, 2024For U.S. Bank, multicultural engagement is a strategic partnership with marketing to quantify business impact.
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Latinos: Verizon's Growth Disruptors
Conference Highlights November 19, 2024Making Latinos a core business priority is key to achieving success in the general market.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Highlights November 19, 2024NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.
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P&G: The Keys to Unlocking Inclusive Growth
Conference Highlights November 19, 2024The 4R framework (reach, representation, relevance, and resonance) will unlock the growth potential of inclusive marketing.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Conference Highlights November 19, 2024Optimizing multicultural marketing budgets necessitates being strategic and collaborative.
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What Happens in Vegas… Is Multicultural
Conference Highlights November 19, 2024Leaning into multicultural audiences is playing a big part in Las Vegas’ evolution as the “sports and entertainment capital.”
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Hyper-Personalized Advertising: One Size Does Not Fit All
Conference Highlights November 13, 2024For marketers, hyper-personalization necessitates managing a tug-of-war with data privacy.
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Overview of the 2024 ANA Masters of Advertising Law Conference
Conference Highlights November 13, 2024In this video, get a two-minute overview of the 2024 ANA Masters of Advertising Law Conference.
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The Use of AI and Legal Ethics
Conference Highlights November 13, 2024Law practices need to follow ethical guidelines when adopting and using AI tools.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Conference Highlights November 12, 2024Marketers need to be clear about the regulatory rules of the road when using AI for content creation.
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Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology
Conference Highlights November 12, 2024For ad lawyers representing wellness marketers, it’s important to know how to use science to develop and defend product claims.
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Consumergeddon: Can You Survive the Deceptors?
Conference Highlights November 12, 2024Among advertising lawyers’ key challenges if helping to stop consumergeddon.
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It’s Not Your Father's Oldsmobile: Ten Things You Need to Understand to Counsel in Advertising Today
Conference Highlights November 12, 2024Like advertising, ad law is changing and it’s important to keep pace with this transformation.
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Massive Change: FCC Overhauls TCPA Consent Provisions and Provides New AI Regulations
Conference Highlights November 12, 2024Ad lawyers need to be proactive in pushing back against the impact of an overhauled TCPA on marketing communications.
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Thinking Like an Enforcer to Minimize Advertising and Marketing Risks
Conference Highlights November 12, 2024Be prepared to explain the genesis of data when submitting ad claims for regulatory review.
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Building the Business Case for Creative Disruption
Conference Highlights October 25, 2024Creative disruption is sustained by brand-led growth, meaningful storytelling and an innovative culture.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Highlights October 25, 2024An unconventional air, ground, and info game is driving disruptive growth for DUDE Wipes.
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