REGGIE Awards
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The Spotted Cheetah
REGGIE Awards April 16, 2018A Cheetos-themed restaurant gave millennials a social and sharable dining experience.
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Transformers: The Last Knight Movie — Coca-Cola China
REGGIE Awards April 16, 2018Paramount built anticipation for the release of the film Transformers: The Last Knight in China by partnering with the world’s largest beverage brand, Coca-Cola. Both companies leveraged the film’s iconic reach as a way to launch the new “sleek” Coke can in China.
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Walmart Oreo World Record Dunk
REGGIE Awards April 16, 2018Walmart and Oreo drove sales by staging a world-record-setting cookie-dunking relay.
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WestJet Christmas Miracle: 12 Flights of Christmas
REGGIE Awards April 16, 2018WestJet staged holiday-themed stunts for the unsuspecting passengers of 12 of its holiday-season flights and distributed videos of the events widely across the internet.
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Xfinity’s Best Offer of the Year with Dude Perfect
REGGIE Awards April 16, 2018Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.
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