Conference Session Videos
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Are B2B and B2C Marketing and Brand Evolution Really Different?
Conference Session Videos October 25, 2023The principles of marketing, technically, are no different for B2C and B2B customers. In this session, BD's Tony Ezell shared why he believes B2B brands must continue to drive an integrated brand architecture strategy to drive growth.
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Combining Insight and Creativity to Reinspire Purpose-Driven Marketing
Conference Session Videos October 25, 2023In this video, Victoria Lozano, EVP of marketing at Crayola, illuminated how the brand skillfully combined marketing instincts and authentic consumer insights to reframe its marketing strategy and identify new ways to draw consumers into a purpose-driven marketing campaign.
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How P&G Leverages Insight, Innovation, Inclusion, and Impact
Conference Session Videos October 25, 2023The fundamentals of brand building remain constant, but how we build brands constantly changes. In this video, learn why it's time to reset the bar on creativity for growth with all the disruptions that are reshaping how consumers engage with, experience, and buy brands.
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Mobilizing Purpose-Driven Thinking: Google Pixel’s Real Tone
Conference Session Videos October 25, 2023In this video, Google explored the origins of racial bias in camera technology and discussed how it’s improving image technology to be more equitable for people of color.
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Opening Remarks of the 2023 ANA Masters of Marketing Conference
Conference Session Videos October 25, 2023ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Masters of Marketing Conference.
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The Art of Rebranding a Legacy Brand: How Hilton Found Success
Conference Session Videos October 25, 2023In this video, Mark Weinstein, CMO of Hilton, shared what it takes to rebrand a legacy company, the importance of rallying efforts under a single focus that's differentiated, credible, and ownable, and the lessons learned along the way.
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Using Brand Purpose to Drive Relevancy and Growth
Conference Session Videos October 25, 2023In this video, Mars Wrigley's North American CMO Gabrielle Wesley went behind the curtain to share how strategic, purpose-driven brand evolution, including a monumental transformation of the legendary M&M'S brand.
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Beyond Marketing: The Crucial Role of Allyship in Supporting and Empowering LGBTQ+ Consumers
Conference Session Videos October 18, 2023In this video, Matt Foley, VP of marketing at Absolut, discussed how his brand has continued to differentiate itself as an ally in a market in which LGBTQ+ support is now considered the status quo.
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Coming Home: bubly Celebrates the LGBTQ+ Community’s Safe Spaces
Conference Session Videos October 18, 2023In this video, bubly discussed how it targeted a contextually relevant audience on digital platforms to drive awareness of “Coming Home” — a short film that celebrated LGBTQ+ nightlife spaces and captured what it’s like to be welcomed by the community.
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Marketing to the 50+ LGBTQ+ Audience
Conference Session Videos October 18, 2023In this video, Jennifer Lubrani Cisneros, strategy director for multicultural audiences, and John-Paul Hayworth, LGBTQ+ audience strategy director, explained AARP’s recent achievements engaging the 50+ LGBTQ+ demographic and its plans to continue supporting the community.
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Recognizing Chosen Names in the Trans Community
Conference Session Videos October 18, 2023In this video, Citi shared how it worked with Michaela Jaé Rodriguez, the first trans woman to win a Golden Globe, to promote the company’s “Chosen Name” initiative, which allows trans customers to easily update the name on their banking cards.
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Victories (and Lessons) in Fighting for LGBTQ+ Protections
Conference Session Videos October 18, 2023In this video, The Body Shop shared how it coordinated an effort to drive support of the Equality Act, which resulted in the submission of 4,000 letters to senators in support of the bill.
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Beyond Transaction Data: Wendy’s Playbook to Earn Relationships with Hispanic Consumers
Conference Session Videos October 12, 2023In this video, Wendy's Global CMO Carl Loredo discussed how his Cuban roots and multicultural marketing background drove the iconic QSR to embrace a challenger mindset and play the game differently — going beyond transaction data and passive listening to see consumers as individuals.
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P&G’s Ongoing Commitment to Multicultural Marketing
Conference Session Videos October 12, 2023In this video, P&G's Marc Pritchard and Lela Coffey shared new case studies from P&G brands and thoughts on how multicultural marketing needs to continue to evolve.
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The Barbie Evolution: An Icon in a Diverse World
Conference Session Videos October 12, 2023In this video, Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
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ANA’S Commitment to DEIB and Opening Remarks
Conference Session Videos October 11, 2023Diversity, equity, inclusion, and belonging are more important than ever to the marketing industry. ANA’s work covers areas including gender equality (SeeHer), inclusive marketing (AIMM), talent development (AEF), supplier diversity, a new LGBTQ+ practice, and its annual diversity benchmarking report.
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Lexus’ Approach to Reaching Diverse Audiences
Conference Session Videos October 11, 2023In this video, Lexus CMO Vinay Shahani described Lexus’s approach to multicultural marketing and shared several examples of the ads that the approach has resulted in.
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Opening Keynote of the 2023 ANA Multicultural Marketing & Diversity Conference
Conference Session Videos October 11, 2023In this video from her keynote at the 2023 ANA Multicultural Marketing and Diversity Conference, Ann Mukherjee, chairman and CEO at Pernod Ricard North America, championed the importance of diverse representation in marketing.
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Session Video from ANA 1-Day Members-Only Conference: Data Smart Omnichannel Marketing
Conference Session Videos October 11, 2023In this video, speakers from Lowe’s, American Express, USPS, and more discussed how brands are using data smartly and responsibly to succeed during turbulent economic times.
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How to Engage Authentically with South Asians
Conference Session Videos October 10, 2023In this video, speakers from Ethnicity Matters and TD Bank discussed the importance of committing to authentic engagement with South Asians.
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