Conference Session Videos
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The Case for Bringing Production Inside
Conference Session Videos May 6, 2024In this video, learn how Bayer Consumer Health expanded the remit of its four-year-old in-house agency (known internally as "ContentHaus") to include decoupled production — effectively centralizing all third-party production management, from asset planning to pre-pro to post.
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The Rise of Principal Media Buying and Other Non-Transparent Services
Conference Session Videos May 6, 2024Principal media buying and other non-transparent services are increasing rapidly — and advertisers need to be aware and take safeguards. In this session, these topics were discussed by two top media auditors and a leading advertising lawyer.
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Advancing Representation in Front of and Behind the Camera
Conference Session Videos May 3, 2024This panel explored how authentic storytelling can serve as a mirror to see ourselves in our fullness and potential, as well as a window to see and understand others.
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Diageo: Fueling the Spirit of Women’s Sports
Conference Session Videos May 3, 2024In this video, Tracy Doyle, SVP of brands in culture at Diageo, discussed the enormous opportunity for brands that are sponsoring women’s sports, while also highlighting a few case studies on how Diageo’s own brands are innovating in this space.
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How CVS Health’s Here Campaign Advances Health Equity in Communities Nationwide
Conference Session Videos May 3, 2024In this video, discover how CVS Health is committed to championing health equity for women, and how they are actively working to dismantle barriers, empowering women to thrive.
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Pursuing Equitability in Representation of and Measurement for Women
Conference Session Videos May 3, 2024In this video, hear from a panel from the 2024 ANA/SeeHer Gender Equality Conference that convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.
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Breaking Barriers: Championing Progress in Women’s Sports
Conference Session Videos May 2, 2024In this video, a panel of media representatives from across the marketing industry came together to discuss how leading media companies are capitalizing on the rising popularity of women’s sports.
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SeeHer GEM® Suite of Tools Drive Business Growth Globally
Conference Session Videos May 2, 2024In this video, ANA's Latha Sarathy shared insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.
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The Future of Ad Tech
Conference Session Videos May 2, 2024In this video, GK Digital Ventures CEO Greg Kahn looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.
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The Japanese State of Gender Equality in Advertising
Conference Session Videos May 2, 2024Yuko Furuichi, president and CEO of Comexposium Japan, gave a comprehensive overview of the state of gender equality in advertising in Japan.
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Transforming Gender Equality Through Technology
Conference Session Videos May 2, 2024In our rapidly evolving media landscape, the path to gender equality brims with potential. In this video, find out how media companies prioritize the consumer and harness the transformative power of technology to create a more equitable and inclusive future for all.
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Welcome Remarks of the 2024 ANA Gender Equality Conference and Introduction to SeeHer
Conference Session Videos May 2, 2024In this session, SeeHer President Christine Guilfoyle welcomed attendees to the 2024 ANA Gender Equality Conference and provided an introduction to SeeHer.
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Building a Better Sports Sponsorship with DoorDash and Hilton
Conference Session Videos May 1, 2024Discover the pivotal strategies that brands like DoorDash are employing in 2024 to not only maximize their sponsorship investments but also to cultivate enduring connections with their audiences. Marketing experts discussed the art of leveraging sports sponsorships to build widespread brand loyalty and love.
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How Extreme Reach Worked with P&G to Create More Inclusive Global Ads
Conference Session Videos April 30, 2024In this video, XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.
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Plan International Battles Gender Stereotypes Online
Conference Session Videos April 30, 2024In this video, Plan International described how it has striven to combat superficial female stereotypes.
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We’re Not (Always) the Main Character
Conference Session Videos April 30, 2024In this video, Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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Will the DEI Backlash Impact How Brands Unlock Their Purpose?
Conference Session Videos April 30, 2024In this video, Lan Phan and Mita Mallick discussed what impact the DEI backlash will have on brands trying to unlock their purpose and shared which brands they believe are continuing to be inclusive and staying true to their purpose.
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Virtual Diversity Fair: Black-Owned Media Companies
Conference Session Videos April 19, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.
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Breaking Through to Gen Z
Conference Session Videos April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? In this video, Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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How Brands Can Balance Structure and Creativity
Conference Session Videos April 17, 2024In this video, SAP's Tim Hoppin provided concrete tips and lessons for balancing brand strategy with creative principles.
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