Instructors

  • Elizabeth Harris

    Instructors  

    Elizabeth has turned her natural curiosity about people into a rewarding career. With 25 years of experience in marketing research, strategy and brand planning, Elizabeth has become an expert in helping brands tap into the needs, desires and behaviors of consumers and shoppers. Over the course of her career at agencies like Grey NY, Young & Rubicam, DRAFTFCB, and Leo Burnett/Arc Worldwide, she has worked with companies such as Procter & Gamble, Kellogg’s, MillerCoors, Sears, Walgreens, and KraftHeinz, helping to develop and implement a wide range of insights-based brand-strategy and shopper marketing/activation solutions Elizabeth is also an Adjunct Professor on the faculty at Northwestern University teaching Shopper Marketing in the IMC Graduate Studies program, which was the first program of its kind anywhere in the world.

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  • Jeff Hasen

    Instructors  

    Jeff Hasen has counseled businesses of all sizes, enabling them to define their mobile strategy, establish or further their mobile project roadmap, and identify additional business growth opportunities. Through his work, companies have become equipped to manage the prioritization of mobile cross-channel solutions that facilitate sales and drive customer loyalty.

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  • Don Hinman

    Instructors  

    Don Hinman, founder of dhConsulting, is a data-driven marketing consultant. He helps marketers and others understand and utilize marketing data across multiple customer-centric channels. Don is often referred to as “Dr. Data” due to his experience and expertise across the industry in the creation and use of data in data marketing applications.

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  • Jonathan Holburt

    Instructors  

    Holburt Consulting helps clients with branding needs. Jonathan is an ANA Faculty member who has worked with a number of Fortune 500 companies while employed at leading multinational ad agencies in Asia. Jonathan teaches our Convey, Compel, Convince Presentation Skills Workshop.

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  • Jim Huffman

    Instructors  

    GrowthHit, is a consultancy Jim created to help companies implement best-practice principles of technical marketing and data-drive growth. Jim is an ANA Faculty member who has gained client-side experience working with founders that worked at Techstars, Apple and Google.

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  • Howard Ibach

    Instructors  

    Howard Ibach is an author, essayist, adjunct college instructor, workshop leader and public speaker. In 2009, his critically acclaimed text, How To Write An Inspired Creative Brief, was ranked #7 on About.com’s “Top 10 Advertising Books You Absolutely Must Read.” In 2015, the 2nd edition earned the #1 spot on this list.

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  • Ron Jacobs

    Instructors  

    Ron Jacobs is president of Jacobs & Clevenger, a multichannel direct marketing communications agency that provides direct, database and digital marketing solutions. Founded in 1982, J&C helps clients optimize business value, while extending communications efficiency.

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  • Susan Jones

    Instructors  

    Susan K. Jones is a tenured, full Professor of Marketing at Ferris State University, the principal of Susan K. Jones Associates, and an adjunct instructor at West Virginia University's IMC Master's Degree program. Ms. Jones launched her own firm in 1980, specializing in business-to-business, collectibles, catalogs, educational products, and financial services. She joined Ferris State in 1990.

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  • Jim Joseph

    Instructors  

    Marketing is a spectator sport and Jim Joseph is one of the industry’s most engaging, enthralling, and entertaining commentators.

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  • Jimmy Keown

    Instructors  

    Jimmy is a brand, consumer and internal culture strategist who has spent a majority of his career helping executives and organizations win inside and outside. He has found his way into participating on a reality television show, winning Barkley’s Entrepreneur of The Year, speaking at SXSWi and even producing an album.

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  • Marci Klugman

    Instructors  

    Marci Klugman is a consultant with Noetic Consulting, a marketing and advertising consultancy based in Washington, DC. Noetic partners with Fortune 500 clients, non-profits and agencies to provide training, strategic brand positioning, marketing process development and general marketing consulting. Marci teaches Strategic Customer Centered Marketing.

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  • Jeff Krawitz

    Instructors  

    Jeff Krawitz is the principal at Customer Manufacturing Group (CMG), a sales-marketing consultancy focused on marketing processes. Jeff is a member of the ANA Faculty and a professor of marketing at NYU and Columbia University. He teaches Strategic Marketing, Aligning Marketing with Sales, and Customer Centricity.

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  • Paul Kurnit

    Instructors  

    Paul Kurnit is the founder of Kurnit Communications, KidShop, and PS Insights. A member of the ANA Faculty, Paul is an internationally recognized marketing professional with over 25 years in the advertising and entertainment businesses. He teaches Customer Centricity, Marketing Matters, Integrated Marketing Communications, Brand Management Fundamentals, and Marketing Plan In A Day.

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  • Steve Lance

    Instructors  

    Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns. Steve is a member of the ANA Faculty and a three-time Emmy Award winner. He teaches Effective Writing For Any Platform, Elevating Your Creative, and Marketing Plan In A Day.

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  • Allan Linderman

    Instructors  

    Allan Linderman is the president of The Linderman Media Group, a media consulting, training, and auditing company. Allan is an ANA Faculty member and is responsible for the first fixed position network TV vignette to air in NFL football. Allan teaches our Media Strategy Workshop.

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  • Lisa Shosteck

    Instructors  

    Lisa is a senior marketing privacy and compliance professional with over 15 years of experience. She works with dedicated volunteers on the DMA’s Committee on Ethical Business Practice Enforcement to educate, mediate and enforce DMA Guidelines. Lisa works to promote ethical business standards by providing learning and networking opportunities in the marketing community; developing industry and consumer compliance and educational tools that comply with applicable federal laws, regulations and Guidelines; and crafting strategic initiatives designed to reinforce consumer confidence in the power of industry to self-regulate effectively.

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  • Elliot Lum

    Instructors  

    Elliot Lum is currently Vice President, Talent Strategy and Program Development at the Advertising Education Foundation (AEF) where he is leading their efforts to shape the future of marketing talent. Prior to this role, Elliot was Vice President, Strategic Marketing at Columbia Records where for six years, he put together marketing partnerships between brands and artists.

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  • Jane Maas

    Instructors  

    Jane Maas has been described as a legend, and is best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state. She is a member of the ANA Faculty and former Creative Director at Ogilvy & Mather. Jane teaches Elevating Your Creative.

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  • Kathryn Martinez

    Instructors  

    Kathryn Martinez is president and CEO of Avalon. She is a member of the ANA Faculty and is considered a subject matter expert on multicultural consumer groups in the U.S. Kathryn teaches Multicultural Marketing - Marketing to the New Majority.

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  • Chuck McLeester

    Instructors  

    Chuck McLeester is a marketing strategist and analyst with experience in a variety of categories including healthcare/pharmaceuticals, financial services, pet products, travel/hospitality, and publishing. He spent several years as a client-side direct marketer before moving to the agency side 25 years ago.

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