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Instructors

Our faculty are experts, thought leaders, and innovators with seasoned real-world client-side, consulting, and/or agency experience. ANA faculty are committed to helping improve your effectiveness and efficiency with proven frameworks and solutions. They leverage their practical experience to help enhance your skills and build your brand.

  • Steve Lance

     Instructors  

    Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns. Steve is a member of the ANA Faculty and a three-time Emmy Award winner. He teaches Effective Writing For Any Platform, Elevating Your Creative, and Marketing Plan In A Day.

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  • Allan Linderman

     Instructors  

    Allan Linderman is the president of The Linderman Media Group, a media consulting, training, and auditing company. Allan is an ANA Faculty member and is responsible for the first fixed position network TV vignette to air in NFL football. Allan teaches our Media Strategy Workshop.

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  • Lisa Shosteck

     Instructors  

    Lisa is a senior marketing privacy and compliance professional with over 15 years of experience. She works with dedicated volunteers on the DMA’s Committee on Ethical Business Practice Enforcement to educate, mediate and enforce DMA Guidelines. Lisa works to promote ethical business standards by providing learning and networking opportunities in the marketing community; developing industry and consumer compliance and educational tools that comply with applicable federal laws, regulations and Guidelines; and crafting strategic initiatives designed to reinforce consumer confidence in the power of industry to self-regulate effectively.

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  • Elliot Lum

     Instructors  

    Elliot Lum is currently Vice President, Talent Strategy and Program Development at the Advertising Education Foundation (AEF) where he is leading their efforts to shape the future of marketing talent. Prior to this role, Elliot was Vice President, Strategic Marketing at Columbia Records where for six years, he put together marketing partnerships between brands and artists.

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  • Jane Maas (In Loving Memory 1932-2018)

     Instructors  

    Jane Maas has been described as a legend, and is best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state. She was a valued member of the ANA Faculty for over 25 years. Her on-demand course “Inspiring Great Creative”, remains a part of the ANA on-demand training portfolio.

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  • Jeraul Mackey

     Instructors  

    Jeraul Mackey Training and Development is a consultancy Jeraul created to help creative organizations implement equity-centered processes in the workplace. Jeraul is a Harvard-trained facilitator who has worked with leading marketing and communications companies throughout the country.

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  • Jay Mandel

     Instructors  

    After nearly twenty years serving some of the world’s largest Fortune 500 companies in senior marketing roles, Jay now channels that experience to help organizations and individuals deliver emotional and meaningful connections with customers.

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  • Nancie McDonnell Ruder

     Instructors  

    Nancie is the President and Founder of Noetic Consulting, a marketing and advertising consultancy, based in Washington, D.C. Noetic partners with Fortune 500 clients, nonprofits and agencies to provide training, strategic positioning, marketing process and general marketing consulting. She teaches Strategic Customer Centered Marketing.

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  • Chuck McLeester

     Instructors  

    Chuck McLeester is a marketing strategist and analyst with experience in a variety of categories including health care/pharmaceuticals, financial services, pet products, travel/hospitality, and publishing. He spent several years as a client-side direct marketer before moving to the agency side 25 years ago.

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  • Roderick M. McNealy

     Instructors  

    Roderick M. McNealy is principal of McNealy Advanced Communications (MAC), whose mission is to provide insight-driven, customer-focused marketing solutions. Rod is a member of the ANA Faculty and is an in-demand speaker. He teaches From Insights to Great Messaging, Customer Centricity, Integrated Marketing Communications, and Marketing Innovation.

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  • Mark McNeilly

     Instructors  

    Mark McNeilly is a lecturer at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. In addition to being a member of the ANA Faculty, Mark is the author of three books. He teaches The Art and Science of Brand Building.

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  • Chris Miller

    Instructors  

    Chris Miller is Founder of Innovation Focus and a high energy facilitator and speaker in service to inspire deep understanding and meaningful innovation. Chris is a member of the ANA Faculty. Chris teaches Marketing Innovation and Marketing Research.

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  • Laurence Minsky

     Instructors  

    Laurence Minsky is renowned in professional and academic circles for his strategic and creative leadership and broad-reaching industry expertise which includes brand development, advertising, brand activation, and more.

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  • Noetic Consultants

     Instructors  

    Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. They provide fresh perspectives and intelligent thinking to help you achieve your goals. They are distinct in their approach because we are culturally aware of and adaptable to your organization. They are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.

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  • Emmett O'Keefe

     Instructors  

    Emmett O’Keefe is the Senior Vice President of Advocacy in the DMA division of the ANA. In this role, he heads the Washington, D.C. office and leads DMA’s advocacy efforts at both the state and federal levels. Emmett has more than twenty years of experience working on policy matters, building relationships, and developing advocacy strategies to successfully advance legislative and regulatory priorities.

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  • Joel Otten

     Instructors  

    Joel has had over 10 years of experience in digital marketing, incorporating new technology and media with database marketing. Currently, as Vice President, Partner, and Digital Strategist at Optikal Inc., he works with a range of clients, including Health Net, Mass Mutual, and other Fortune 500 companies.

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  • Steve Palmisano

     Instructors  

    Steve Palmisano is the founder of AdElevate and a member of the ANA Faculty who brings with him a long history of collaboratively driving strong dominant brands in both general and multicultural markets. Steve teaches Media Strategy.

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  • Valerie Peck

     Instructors  

    Valerie Peck is the Founder and Principal at East Bay Group, a consultancy she created to help corporations develop and execute their Customer Experience strategy. Her hands-on experience in management with both major corporations and the Big 5 give her a wealth of best practices (and worst) to pull from, making her a subject matter expert who is highly sought after both in consulting and speaking.

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  • Stan Phelps

     Instructors  

    Stan Phelps is the founder and chief measurement officer at 9 INCH and a member of the ANA Faculty. He has been named by SAP as a Top 60 Customer Experience Influencer. Stan teaches Customer Experience Design.

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  • Matt Prohaska

     Instructors  

    Matt Prohaska, CEO and Principal, heads Prohaska Consulting’s efforts to help clients navigate digital and programmatic change. More than 100 clients globally have chosen the organization for its strategic guidance, project leadership and training. Matt teaches Harnessing the Power of Programmatic.

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