Instructors

Chuck McLeester is a marketing strategist and analyst with experience in a variety of categories including healthcare/pharmaceuticals, financial services, pet products, travel/hospitality, and publishing. He spent several years as a client-side direct marketer before moving to the agency side 25 years ago.

Roderick M. McNealy is principal of McNealy Advanced Communications (MAC), whose mission is to provide insight-driven, customer-focused marketing solutions. Rod is a member of the ANA Faculty and is an in-demand speaker. He teaches From Insights to Great Messaging, Customer Centricity, Integrated Marketing Communications, and Marketing Innovation.

Mark McNeilly is a lecturer at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. In addition to being a member of the ANA Faculty, Mark is the author of three books. He teaches The Art and Science of Brand Building.

Chris Miller is Founder of Innovation Focus and a high energy facilitator and speaker in service to inspire deep understanding and meaningful innovation. Chris is a member of the ANA Faculty. Chris teaches Marketing Innovation and Marketing Research.

Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. They provide fresh perspectives and intelligent thinking to help you achieve your goals. They are distinct in their approach because we are culturally aware of and adaptable to your organization. They are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.

Emmett O’Keefe is the Senior Vice President of Advocacy in the DMA division of the ANA. In this role, he heads the Washington, D.C. office and leads DMA’s advocacy efforts at both the state and federal levels. Emmett has more than twenty years of experience working on policy matters, building relationships, and developing advocacy strategies to successfully advance legislative and regulatory priorities.

Joel has had over 10 years of experience in digital marketing, incorporating new technology and media with database marketing. Currently, as Vice President, Partner, and Digital Strategist at Optikal Inc., he works with a range of clients, including Health Net, Mass Mutual, and other Fortune 500 companies.

Steve Palmisano is the founder of AdElevate and a member of the ANA Faculty who brings with him a long history of collaboratively driving strong dominant brands in both general and multicultural markets. Steve teaches Media Strategy.

Valerie Peck is the Founder and Principal at East Bay Group, a consultancy she created to help corporations develop and execute their Customer Experience strategy. Her hands-on experience in management with both major corporations and the Big 5 give her a wealth of best practices (and worst) to pull from, making her a subject matter expert who is highly sought after both in consulting and speaking.

Stan Phelps is the founder and chief measurement officer at 9 INCH and a member of the ANA Faculty. He has been named by SAP as a Top 60 Customer Experience Influencer. Stan teaches Customer Experience Design.

Matt Prohaska, CEO and Principal, heads Prohaska Consulting’s efforts to help clients navigate digital and programmatic change. More than 100 clients globally have chosen the organization for its strategic guidance, project leadership and training. Matt teaches Harnessing the Power of Programmatic.

Mr. Roman is recognized as an industry pioneer. He was recently inducted into the Marketing Hall of Fame for his pioneering work in creating three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research.

Nancie is the President and Founder of Noetic Consulting, a marketing and advertising consultancy, based in Washington, DC. Noetic partners with Fortune 500 clients, nonprofits and agencies to provide training, strategic positioning, marketing process and general marketing consulting. She teaches Strategic Customer Centered Marketing.

Andrea is a Strategic Consultant and Partner at Blum Consulting Partners who works with marketers to implement workflow that drives a more creative, effective, and strategic process.

As CEO at Data Square, Dr. Sadh, has successfully spearheaded numerous programs for CRM and Data Infrastructures, Hygiene, BI, Predictive Analytics, Digital Integration, Campaign Management, Marketing Automation and CRM Strategy consulting for clients such as Adobe, Cisco, IBM, The Jones Group, JP Morgan Chase, Kraft General Foods, Red Door Spas, Oppenheimer Funds, Sony and USTA.

In addition to overseeing and editing documentation to support training at the New Marketing Institute of MediaMath, Michelle uses her 10 years of experience in the online space to educate others in NMI’s industry-leading Digital Marketing and Omnichannel certification tracks.

Gina Scala is Stratasys’ director of marketing for worldwide education where she works to listen to the voice of the education customer and translate that into meaningful marketing messages and product solutions that meet teaching and learning needs for schools. Gina has a strong background in both marketing and education.

Dina Shapiro is the founder of Yorkville Consulting. She is a member of the ANA Faculty with more than 20 years of marketing experience ranging across internal and external stakeholders and touchpoints. Dina teaches Elevating Your Creative, Optimizing Agency Relations, Integrated Marketing Communications, and Integrating Across the Organization.

Cord Silverstein is an award-winning social media strategist and digital marketer. He founded Advocacy Social, a social media brand advocacy agency which helps brands identify, engage, and empower a very important target audience, their brand advocates.

A 30-year veteran of direct marketing, Beth has extensive experience in designing and managing direct marketing programs for a wide variety of industries, including: business-to-business marketers, the travel industry, financial services firms, high tech products and services companies, consumer packaged goods, pharmaceutical companies, and charitable and membership organizations.