Instructors

Lisa is a senior marketing privacy and compliance professional with over 15 years of experience. She works with dedicated volunteers on the DMA’s Committee on Ethical Business Practice Enforcement to educate, mediate and enforce DMA Guidelines. Lisa works to promote ethical business standards by providing learning and networking opportunities in the marketing community; developing industry and consumer compliance and educational tools that comply with applicable federal laws, regulations and Guidelines; and crafting strategic initiatives designed to reinforce consumer confidence in the power of industry to self-regulate effectively.

Elliot Lum is currently Vice President, Talent Strategy and Program Development at the Advertising Education Foundation (AEF) where he is leading their efforts to shape the future of marketing talent. Prior to this role, Elliot was Vice President, Strategic Marketing at Columbia Records where for six years, he put together marketing partnerships between brands and artists.

Jane Maas has been described as a legend, and is best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state. She was a valued member of the ANA Faculty for over 25 years. Her on-demand course “Inspiring Great Creative”, remains a part of the ANA on-demand training portfolio.

After nearly twenty years serving some of the world’s largest Fortune 500 companies in senior marketing roles, Jay now channels that experience to help organizations and individuals deliver emotional and meaningful connections with customers.

Chuck McLeester is a marketing strategist and analyst with experience in a variety of categories including health care/pharmaceuticals, financial services, pet products, travel/hospitality, and publishing. He spent several years as a client-side direct marketer before moving to the agency side 25 years ago.

Roderick M. McNealy is principal of McNealy Advanced Communications (MAC), whose mission is to provide insight-driven, customer-focused marketing solutions. Rod is a member of the ANA Faculty and is an in-demand speaker. He teaches From Insights to Great Messaging, Customer Centricity, Integrated Marketing Communications, and Marketing Innovation.

Mark McNeilly is a lecturer at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. In addition to being a member of the ANA Faculty, Mark is the author of three books. He teaches The Art and Science of Brand Building.

Chris Miller is Founder of Innovation Focus and a high energy facilitator and speaker in service to inspire deep understanding and meaningful innovation. Chris is a member of the ANA Faculty. Chris teaches Marketing Innovation and Marketing Research.

Laurence Minsky is renowned in professional and academic circles for his strategic and creative leadership and broad-reaching industry expertise which includes brand development, advertising, brand activation, and more.

Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. They provide fresh perspectives and intelligent thinking to help you achieve your goals. They are distinct in their approach because we are culturally aware of and adaptable to your organization. They are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.

Emmett O’Keefe is the Senior Vice President of Advocacy in the DMA division of the ANA. In this role, he heads the Washington, D.C. office and leads DMA’s advocacy efforts at both the state and federal levels. Emmett has more than twenty years of experience working on policy matters, building relationships, and developing advocacy strategies to successfully advance legislative and regulatory priorities.

Joel has had over 10 years of experience in digital marketing, incorporating new technology and media with database marketing. Currently, as Vice President, Partner, and Digital Strategist at Optikal Inc., he works with a range of clients, including Health Net, Mass Mutual, and other Fortune 500 companies.

Steve Palmisano is the founder of AdElevate and a member of the ANA Faculty who brings with him a long history of collaboratively driving strong dominant brands in both general and multicultural markets. Steve teaches Media Strategy.

Valerie Peck is the Founder and Principal at East Bay Group, a consultancy she created to help corporations develop and execute their Customer Experience strategy. Her hands-on experience in management with both major corporations and the Big 5 give her a wealth of best practices (and worst) to pull from, making her a subject matter expert who is highly sought after both in consulting and speaking.

Stan Phelps is the founder and chief measurement officer at 9 INCH and a member of the ANA Faculty. He has been named by SAP as a Top 60 Customer Experience Influencer. Stan teaches Customer Experience Design.

Matt Prohaska, CEO and Principal, heads Prohaska Consulting’s efforts to help clients navigate digital and programmatic change. More than 100 clients globally have chosen the organization for its strategic guidance, project leadership and training. Matt teaches Harnessing the Power of Programmatic.

Michael has built agencies by winning pitches, both on-staff and as an agency founder, for over 20 years. Today, he teaches practical skills and offers insight based on experience, ongoing industry research and recent conversations about pitching with senior corporate decision-makers.

Accomplished marketing executive and consultant, Jean Marc Rejaud is a Full-Time Professor and Assistant Chair in the Advertising and Marketing Communications Department at the Fashion Institute of Technology where he teaches and researches new trends-best practices in Shopper Marketing, Fashion Marketing, Digital & Social Marketing, and Global Marketing.

Mr. Roman is recognized as an industry pioneer. He was recently inducted into the Marketing Hall of Fame for his pioneering work in creating three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research.

Natalie is a seasoned branding professional, having worked at the world’s leading branding firms, Interbrand and Landor, as a marketing professional within Fortune 500 companies including MasterCard and JP Morgan Chase, and as a Principal and Managing Partner at FullSurge, her strategic brand and marketing consultancy created to help build brands the world can’t live without.