Instructors

Nancy Smith is President and CEO of Analytic Partners Inc., a global marketing analytics consultancy and technology company that she founded in 2000. Analytic Partners provides results-driven analytics, consulting and proprietary technology to provide data driven marketing solutions including marketing mix modeling and multi-touch attribution. Nancy focuses her organization to look beyond just measuring marketing ROI to driving change for AP clients with forward-looking, predictive insights.

Jim co-founded Sequent Partners over 14 years ago and some days wakes up amazed that he has kept pace with the daily developments in marketing analytics and modeling. Or at least made a valiant effort! During those years, he has consulted on media and brand metrics for many of the country’s foremost marketers, media and industry bodies.

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer. George teaches Content Marketing.

Lauren is Senior Strategy Consultant at Noetic Consulting, a marketing and advertising consultancy, based in Washington, D.C. Noetic partners with Fortune 500 clients, nonprofits and agencies to provide training, strategic positioning, marketing process and general marketing consulting. Lauren teaches Strategic Customer Centered Marketing.

Alice is pleasantly surprised that her post-agency consulting life incorporates so many of the disciplines she mastered in her agency career: media research, communications research, brand economics and consumer insights. She has been partner at Sequent Partners for over 8 years after holding a variety of positions at major advertising agencies. She was Senior Vice President, Account Planning Director at DraftFCB and also worked at Young & Rubicam Inc., (Director of Brand Insights) Leo Burnett, (Director of Brand Economics) J. Walter Thompson (Media Research Director) and Tatham-Laird & Kudner (now Havas). Ms. Sylvester has a diverse interdisciplinary background in media research, brand research and account planning.

Karen Talavera is the founder and president of Synchronicity Marketing, an email consulting and training firm. She is a member of the ANA Faculty and an internationally recognized speaker, consultant, professional educator, and thought-leader in email marketing. Karen teaches Winning Email Marketing Strategies.

Nathan Teahon is the Director of Operations for Quality Contact Solutions. As Director of Operations, Nathan is responsible for managing client programs, managing the company’s subcontract vendors, and for overseeing the QCS At Home management team.

Becky A. Thomas, PCC, CPCC, is a Next Generation Coach and President of Be Greater Consulting, a firm that focuses on helping millennials and gen X'ers thrive in today's cross-generational work environment. With a corporate background in branding, marketing and strategy, Becky has over 15 years of experience at Fortune 500 companies.

Marc Vermut, VP, Market Strategy, is responsible for Neustar’s Retail practice, helping brands make better, data-driven marketing investment decisions. He previously was responsible for deploying Neustar Marketing Solutions across identity, segmentation, activation and measurement, and delivering strategic insights to senior management.

Dan is an Associate Partner at Joanne Davis Consulting and brings a true passion for advertising to his workshops. He has seen the great, the good, the bad and the ugly in client/agency relationships and has a deep understanding of how to make client agency relationships work.

Steven Wales is the Chief Revenue Officer for Decideware where he works with top advertisers to help them maximize every aspect of their agency relationships. Steven is an ANA Faculty member with client side experience from one of the largest global advertisers. He teaches Agency Lifecycle Management.

Alan Weber is the current Principal of the Data to Strategy Group with broad experience in database marketing, sales, and service, working in both large and small companies as well as for non-profit organizations.

Ted Wright has been at the forefront of word of mouth marketing since he helped reignite the Pabst Blue Ribbon brand in 2000. A 20-year marketing veteran and an alumnus of Booz Allen Hamilton, Ted also holds an MBA with honors from The University of Chicago.

Meredith Xcelerated Marketing (MXM) is an award-winning strategic and creative agency, with world-class digital expertise and an inimitable pedigree in content.

Kaiser is the CEO of Platypus Labs, helping organizations unlock their innovation potential so that they can outpunch the competition and drive measurable business growth. Kaiser is an ANA Faculty member who has gained client-side experience working at Fortune 500 companies.

Erin Yasgar’s reputation for innovation and breadth of knowledge inform her work as Prohaska Consulting’s Global Buyer Strategy Team Lead. In this role, she helps buy-side clients – brands and agencies – navigate the complexities of the programmatic buying landscape.