Instructors

Alan Weber is the current Principal of the Data to Strategy Group with broad experience in database marketing, sales, and service, working in both large and small companies as well as for nonprofit organizations.

Ted Wright has been at the forefront of word of mouth marketing since he helped reignite the Pabst Blue Ribbon brand in 2000. A 20-year marketing veteran and an alumnus of Booz Allen Hamilton, Ted also holds an M.B.A. with honors from The University of Chicago.

Meredith Xcelerated Marketing (MXM) is an award-winning strategic and creative agency, with world-class digital expertise and an inimitable pedigree in content.

Kaiser is the CEO of Platypus Labs, helping organizations unlock their innovation potential so that they can outpunch the competition and drive measurable business growth. Kaiser is an ANA Faculty member who has gained client-side experience working at Fortune 500 companies.

Erin Yasgar’s reputation for innovation and breadth of knowledge inform her work as Prohaska Consulting’s Global Buyer Strategy Team Lead. In this role, she helps buy-side clients – brands and agencies – navigate the complexities of the programmatic buying landscape.