Soundbites
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Becoming a B2B Segment-of-One Marketer: Bill Borrelle — Pitney Bowes
Soundbites March 24, 2021Bill Borrelle, CMO of Pitney Bowes, talks about how Pitney Bowes has incorporated marketing agility.
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Becoming a B2B Segment-of-One Marketer: Jamie Mallinger — Vetsource
Soundbites March 24, 2021Jamie Mallinger from Vetsource talks about how his company considers marketing investments.
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Becoming a B2B Segment-of-One Marketer: Jamie Mallinger — Vetsource
Soundbites March 24, 2021Jamie Mallinger from Vetsource talks about marketing innovation at his company.
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Becoming a B2B Segment-of-One Marketer: Panel Discussion
Soundbites March 24, 2021Speakers from Publicis Sapient, Pitney Bowes, and Vetsource share their advice for B2B marketers.
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Becoming a B2B Segment-of-One Marketer: Teresa Barreira — Publicis Sapient
Soundbites March 24, 2021Teresa Barreira, CMO of Publicis Sapient, talks about product management at Publicis Sapient.
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Becoming a B2B Segment-of-One Marketer: Teresa Barreira — Publicis Sapient
Soundbites March 24, 2021Teresa Barreira, CMO of Publicis Sapient, talks about how she fosters a sense of innovation at her firm.
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Becoming a B2B Segment-of-One Marketer: Teresa Barreira — Publicis Sapient
Soundbites March 24, 2021Teresa Barreira, CMO of Publicis Sapient, shares how she thinks about metrics for her company.
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Becoming a B2B Segment-of-One Marketer: Teresa Barreira — Publicis Sapient
Soundbites March 24, 2021Teresa Barreira, CMO of Publicis Sapient, talks about how her company has become more agile from a marketing perspective.
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Brave New Normal: Dave Meeker – dentsu creative
Soundbites March 16, 2021Dave Meeker from dentsu creative explains how brands can use contact-less technology.
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Brave New Normal: Patricia McDonald – dentsu creative
Soundbites March 16, 2021Patricia McDonald from dentsu creative discusses how brands can use footprint recognition technology.
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Brave New Normal: Patricia McDonald – dentsu creative
Soundbites March 16, 2021Patricia McDonald from dentsu creative talks about the creator economy and how brands can take advantage of it.
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Identity Resolution: Dustin Raney — Acxiom
Soundbites February 10, 2021Dustin Raney, Senior Manager of Products at Acxiom, talks about how advertisers can get an objective analysis of their media buys across all platforms.
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Identity Resolution: Kyle Hollaway — Acxiom
Soundbites February 10, 2021Kyle Hollaway, Vice President and Head of Global Identity at Acxiom, discusses the issues advertisers face over consumer privacy and personal identifiable information (PII).
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