Research Studies
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Marketing Disruption: Six Ways Your Brand Can Use Technology to Conquer Marketing Disruptions
Research Reports April 24, 2017New research from the ANA reveals how marketers are dealing with industry disruptions using technology.
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Meet Your New MOM (Marketing Operating Model)
Research Reports March 21, 2017This McKinsey and Co. article discusses new ANA research on marketing disruptions and explains how brands can use technology to drive revenue growth.
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Six Ways Marketers Are Beating Disruptions with Technology
Research Infographics February 17, 2017New research from the ANA reveals how marketers are dealing with industry disruptions using technology.
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Marketing Disruption: Technology to the Rescue
Research Reports February 14, 2017New research from the ANA explores how marketers are using technology to overcome challenging industry disruptions.
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