Video Library

Wendy’s Community Engagement Strategy
Conference Highlights July 25, 2018
Wendy’s redefined its social media efforts with the guidance of a sassy brand voice.
view
Wendy’s Community Engagement Strategy
Conference Session Videos July 25, 2018
In this video, VML offered guidelines to help brands optimize their approaches to social media marketing.
view
What Every Marketer Needs to Know About Voice
Webinar Rewinds July 25, 2018
During this webinar, advertising agency 360i shared key learnings from their past year spent exploring the Voice landscape, building Voice skills, and exploring its potential for disruption.
view
The California Consumer Privacy Act of 2018
Webinar Rewinds July 24, 2018
This webinar provided an update on where things stand with the California Consumer Privacy Act of 2018, and what the advertising industry is doing to work with allies in California to mitigate some of the numerous serious issues with the legislation.
view
Realizing the Potential of Big Data by Making Artificial Intelligence Real
Webinar Rewinds July 19, 2018
During this webinar, Janna Ritzcovan Synovec from IBM Watson Advertising discussed the challenges and opportunities marketers face around leveraging artificial intelligence technologies as well as best practices for turning AI into a reality for brands.
view
The Hershey Company: Media Trends Every Marketer Should be Watching and How to Respond
Webinar Rewinds July 18, 2018
In this webinar, hear from the Head of Media at The Hershey Company to know which trends he is following, why they are the most important, and how he is changing approaches at Hershey to address them.
view
Dr Pepper Snapple Group: Bringing Programmatic In-House
Webinar Rewinds July 11, 2018
In this webinar, learn about Dr Pepper Snapple Group's journey from the agency trading desk to the current in-house model, why they did it, and the benefits they are delivering with this new model.
view
Early Lessons of the GDPR and ePrivacy Directive
Webinar Rewinds July 10, 2018
In this webinar, learn about the implementation of the European Union’s General Data Protection Regulation (GDPR) from attorneys on the front lines of EU data protection compliance.
view
ANA’s #SeeHer Initiative: What Marketers Need to Know
Webinar Rewinds July 5, 2018
#SeeHer has become one of the most powerful initiatives of the ANA. In this webinar, learn about the initiative and related metrics and tools.
view
DMA Joins the ANA
Conference Highlights July 2, 2018
Today marks the beginning of an exciting new chapter in the ANA’s 108-year history. With the acquisition of the Data & Marketing Association now official, members will enjoy a variety of enriched benefits.
view
ANA Agency Compensation Webinar 4
Webinar Rewinds June 29, 2018
In this webinar, Petros Paranikas, Partner and Managing Director at The Boston Consulting Group, discussed agency compensation.
view
ANA Agency Compensation Webinar 5
Webinar Rewinds June 29, 2018
In this webinar, Sarah Armstrong, Partner at McKinsey & Co., discussed agency compensation.
view
ANA Agency Compensation Webinar 6
Webinar Rewinds June 29, 2018
In this webinar, Jon Bond, CEO of Tomorro LLC, discussed the current status and likely future of agency compensation.
view
MGM Resorts: Getting Your In-House Agency Structured to Deliver Value
Webinar Rewinds June 27, 2018
MGM Resorts discussed their in-house agency re-organization, how they address volume management, new SLAs, and how they implement a Prioritization Model.
view
Franklin Templeton Investments: Journey to a More Efficient In-House Agency
Webinar Rewinds June 20, 2018
Franklin Templeton Investments shared the evolution of its in-house agency — the journey, lessons learned, and key takeaways.
view
ANA Agency Compensation Webinar 3
Webinar Rewinds June 15, 2018
In this webinar, Maarten Albarda, CEO of Flock Associates, Inc., discussed agency compensation and pay models.
view
Engaging the Powerhouse U.S. Hispanic Online Shopper
Webinar Rewinds June 14, 2018
Univision Communications Inc. and Media Predict shared insights to better understand U.S. Hispanics' behavior, attitudes, and perceptions toward online shopping and how to best connect and engage with them.
view
PwC: Using Design Thinking to Push Through Creative Blocks and Deliver Engaging Experiences
Webinar Rewinds June 13, 2018
Learn how to use design thinking to push through creative blocks and deliver experiences people will love.
view
ANA 2018 Masters of B2B Marketing in Three Minutes
Conference Highlights June 8, 2018
In this video, get an overview of the 2018 Masters of B2B Marketing Conference.
view
ANA's Business Marketing Chicago Chapter Panel
Conference Highlights June 8, 2018
To be effective storytellers, B2B marketers have to make sure their messaging is easily repeatable and understood.
view