Marketing Leaders Luncheon Series: Brent Adamson, Principal of Advisory Services, CEB
This event is over.
SPEAKER PRESENTATION
Brent Adamson Presents The Challenger Customer
Courtesy of CEB and Brent Adamson, BMA Chicago Members can download Mr. Adamson’s full presentation by CLICKING HERE.
About the Luncheon
Four years ago, The Challenger Sale overturned decades of conventional wisdom with a bold new approach to B-to-B Sales. Now, the latest research reveals something even more surprising!
BMA Chicago is proud to announce one of America’s most revered voices in B-to-B Sales and Marketing – Brent Adamson, Principal Executive Advisor at CEB, and co-author of The Challenger Customer and the best-selling The Challenger Sale.
Be part of the national speaking tour as The Challenger Customer is released! Join us as we reveal what high-performing B-to-B Sales and Marketing teams grasp that their average-performing peers don’t.
About the Speaker
Brent Adamson
Principal of Advisory Services
CEB
Brent Adamson is the co-author of the best-selling book The Challenger Sale and the forthcoming The Challenger Customer.
Well known for both his passion and excitement for great ideas, Brent is a sought-after speaker and facilitator on commercial transformation. In over 12 years at CEB, he has presented to and worked with tens of thousands of Sales and Marketing professionals all over the world to redefine the definition of "good," when it comes to commercial excellence.
As part of that work, he has been privileged to partner with some of the greatest thought leaders working in B-to-B Sales and Marketing today.
Special Sponsor: Slack and Company
