Marketing Leaders Luncheon Series: Richard Sanderson, Executive Director, Consumer & Retail, Russell Reynolds

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Session Topic

The CMO Profilers! What does it take to be a top CMO?

New research on the psychometric profile of leading CMOs
Insights on behavioral differences between CMOs and C-suite peers
The path from CMO to CEO
What’s next for the evolving role of the CMO

How do CMOs differ? What is the track from CMO to CEO? Richard Sanderson and Norm Yustin, Co-leads of the Marketing Officers practice of Russell Reynolds Associates, will present findings from a unique quantitative study that has determined the gap between CMOs and their peers, and the implications for CMOs and their onward career trajectory.

Richard Sanderson and Norm Yustin lead the Marketing Officers practice of Russell Reynolds Associates, the leading global executive search firm. Their recent hires include the Chief Marketing Officers of MetLife, Staples, Campbell’s Soup, Whole Foods Market, Edward Jones, United Rentals, Schneider Electric, BlueCross BlueShield Association, and many others. Previously Norm was the Chief Marketing Officer at Claire’s Stores and at Macy’s, where he oversaw brand strategy, creative development, and public relations strategy. Earlier, Richard was a management consultant at Booz & Co.