Marketing Leaders Luncheon Series: Kathy Button Bell, VP, Chief Marketing Officer, Emerson
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Session Topic
Driving Value and Growth to Your Company through Innovative Marketing
Learn how Emerson's CMO Kathy Button Bell has helped to revolutionize the role of marketing and drive growth and innovation at the 125 year old, $24.7 billion global manufacturing and technology leader.
About the Speaker
Kathy Button Bell, Chief Marketing Officer and Vice President of Emerson Electric, is responsible for global marketing and corporate branding.
As the company’s first CMO, she spearheaded the launch of the corporate branding program that built Emerson’s brand globally. Kathy Button Bell is a highly sought after speaker by national and international marketing and innovation conferences, served as 2013-2014 chairwoman and on the Board of Directors for the Business Marketing Association, and holds many honors as a top strategic marketer, including being named “Top Marketer of 2013” by B2B Magazine.
Most recently, she led Emerson’s 125th anniversary celebration, leveraging the milestone to highlight the company’s purpose and passion.