Breakfast Seminar: Joe Cherian, Assistant Professor, Saint Xavier University, Graham School of Management
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Session Topic
Marketing = Strategy? As competition intensifies, customers become scarce, and thus become a company's most valuable asset. Strategy, then, is the creation and cultivation of this asset. What can this mean for your organization? Join Dr. Cherian to explore the transformative possibilities when marketing becomes strategy.
About the Speaker
Dr. Joseph Cherian teaches strategy, marketing, and digital marketing for Loyola University Chicago Executive Education. He earned his Doctorate in Marketing from the University of Texas at Austin and his research focuses on consumer behavior, an area in which he has received research awards.
Dr. Cherian has published numerous articles in such journals as Psychology and Marketing, Journal of Advertising Research, Journal of Business Research, Research in Marketing, Strategic Finance, and Journal of Accounting and Public Policy. Additionally, he has received college and university wide teaching awards.
Note: Speaker's bio courtesy of Saint Xavier University.Check out BMA Chicago’s Blog for more great content!