Global CMO Growth Council B2B Working Team Special Executive Forum

<< NOTE: This event is private, and only open to a limited number of select CMOs. >>

We’ve talked a lot about the important roles that business strategy plays in building strong B2B brands. Now, we’re bringing the world’s foremost authority on business strategy to the next ANA Global CMO Growth Council B2B Working team meeting. Renowned business strategist and best-selling author Roger Martin will lead our next forum on integrating marketing and business strategy through the power of customer promise. We need you here because your insights and own similar experiences are vital in contributing to a B2B playbook for the industry based on this session. 

September 18  |  10 a.m. – 11:00 a.m. 

Integrating Marketing and Business Strategy through the Power of a Customer Promise.

A B2B Forum led by noted business strategist Roger Martin, featuring Jann Schwarz and Mimi Turner from the LinkedIn B2B Institute.

•  Roger Martin is the author of many influential books including “Playing To Win”, “The Design of Business” and “A New Way To Think”, and has written extensively about the intersection of marketing and broader business strategy. In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a bi-annual ranking of the most influential global business thinkers. Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, and Ford.
• This will be a unique opportunity to learn about this brand building strategy to gain commercial advantage and elevate the role of marketing in the business enterprise notwithstanding today’s challenging environment.
• The discussion will be followed by an open Questions & Answers session.  

This is a virtual meeting. The link will be provided after you register.