Global CMO Growth Council B2B/Talent Working Group Meeting | CMO Events | Events | ANA

Global CMO Growth Council B2B/Talent Working Group Meeting

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<< NOTE: This event is private, and only open to a limited number of select CMOs. >>

Global CMO Growth Council B2B Working Team Q4 Progress Report: Marketing Framework for B2B

A few months after the release of The 2023 Marketing Capabilities Framework, a first-of-its-kind talent resource to elevate marketing talent and drive growth for their organizations, it is time for an in-depth review—specifically from a B2B perspective.

This is your chance to contribute to an interactive discussion on the industry benchmarks for marketing capabilities and to learn from CMOs whose case studies showcase how they have implemented and adapted the framework in organizations. If talent “empowerment” and marketing competencies as growth drivers are important topics to you, you won’t want to miss this working team.                

In preparation for this meeting, download and review The 2023 Marketing Capabilities Framework here.

This is a virtual meeting. The link will be provided after you register.