Global CMO Growth Council Data, Technology, and Measurement Working Team: Q4, 2023 Progress Report

<< NOTE: This event is private, and only open to a limited number of select CMOs. >>

Reducing inefficiencies and gaining transparency in the Programmatic supply chain is a top priority for many Growth Council delegates. At the same time, delegates also feel their MarTech stack is not operating on all cylinders and improving this is a huge opportunity to unlock growth! To help you get more out of your digital investments, especially as you finalize your budgets for the coming year, we’ve put together an executive forum specifically focusing on Marketing Technologies:

Global CMO Growth Council Data, Technology, and Measurement Working Team: MarTech Update

Join your CMO peers for a 90-minute discussion on Marketing Technologies:

Review the global landscape and key trends that you should know about
Discuss the evolution of MarTech, what to expect looking forward, and the impact on your business
Address the challenges, share insights, and take actionable steps to optimize your MarTech stack

You won’t want to miss this forum if your MarTech is anything short of an ideal state. And, if you are there or close to it, please let us know so we can share your insights and experience.

In preparation for this meeting, here are a few questions for you to consider:

What use cases do you want your MarTech stack to be able to execute today that it cannot do today? What are you doing to close the capability gaps?
What is the ideal organizational and team structure, and talent needed to optimally run your stack? how does that compare to what you have in place today? What are you doing to close these gaps?