Global CMO Growth Council Society and Sustainability Working Team: Q2, 2023 Progress Report | CMO Events | Events | ANA
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Global CMO Growth Council Society and Sustainability Working Team: Q2, 2023 Progress Report

This event is over.

 

<< NOTE: This event is private, and only open to a limited number of select CMOs. >>

Join us for a 90-minute forum to assess progress and determine next steps for the Global CMO Growth Council Society and Sustainability Organization Working Team.  

The goals for this Working Team include:

  1. To unify efforts that help advance sustainability in the global marketing industry
  2. To educate and enable CMOs to innovate with sustainability tools, roadmaps, standards, best practices, case studies, and roundtables
  3. To be a force for good and for growth through sustainable innovation that advances the “triple bottom line” of people, profit, and the planet.

This is a virtual meeting. The Zoom link will be provided after you register.


Agenda

  • Review industry progress on Q1 priorities:

    • Build out 10 case studies from brands representing a variety of industries where sustainability has driven growth for a compendium to be distributed in June to 1,000+ CMOs.

    • Meet with your sustainability leadership to identify key areas where marketing can contribute most towards corporate goals.

    • Begin to benchmark carbon emissions of our industry by requesting emissions data from agency and media partners on campaigns in the last 6 months.

  • 9 Sustainable Behaviors with Sustainable Brands and Jose Gorbea of HP Graphics Arts

  • DEI & Society case studies with Jose Gorbea

  • B2B Case Study Criteria

  • Prioritization for Q2