Global CMO Growth Council Society and Sustainability Working Team: Q2, 2023 Progress Report
<< NOTE: This event is private, and only open to a limited number of select CMOs. >>
Join us for a 90-minute forum to assess progress and determine next steps for the Global CMO Growth Council Society and Sustainability Organization Working Team.
The goals for this Working Team include:
- To unify efforts that help advance sustainability in the global marketing industry
- To educate and enable CMOs to innovate with sustainability tools, roadmaps, standards, best practices, case studies, and roundtables
- To be a force for good and for growth through sustainable innovation that advances the “triple bottom line” of people, profit, and the planet.
This is a virtual meeting. The Zoom link will be provided after you register.
when
Start: Tuesday, April 18, 2023 at 2:00pm
End: Tuesday, April 18, 2023 at 3:30pm
WHERE
Agenda
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Review industry progress on Q1 priorities:
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Build out 10 case studies from brands representing a variety of industries where sustainability has driven growth for a compendium to be distributed in June to 1,000+ CMOs.
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Meet with your sustainability leadership to identify key areas where marketing can contribute most towards corporate goals.
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Begin to benchmark carbon emissions of our industry by requesting emissions data from agency and media partners on campaigns in the last 6 months.
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9 Sustainable Behaviors with Sustainable Brands and Jose Gorbea of HP Graphics Arts
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DEI & Society case studies with Jose Gorbea
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B2B Case Study Criteria
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Prioritization for Q2