Advertising Financial Management

when

Start: Tuesday, December 4, 2018 at 10:30am

End: Tuesday, December 4, 2018 at 4:30pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A


This is the annual ANA Advertising Financial Management Committee and WFA Sourcing Forum meeting. This year, meetings will take place on December 4 for the ANA AFM Committee (see agenda below) and December 5 for the WFA Sourcing Forum. The WFA agenda will be posted here as soon as available.

To register for the WFA meeting, please email events@wfanet.org. Members of both organizations are invited/encouraged to attend both meetings. (The WFA is the World Federation of Advertisers and provides a global perspective.)

On the evening of December 4, Decideware will host a networking cocktail hour and dinner (5:30 to 8:30 pm). Please RSVP for the cocktail hour and dinner to Greg Wright directly. The location of the dinner will be announced as soon as available.



NETWORKING (10:30 – 10:45 AM)

INTRODUCTIONS (10:45 – 11:00 AM)

I. JOHNSON & JOHNSON: AGENCY COMPENSATION CASE STUDY (11:00 – 11:45AM)
In this session, Connie Pincus, senior business manager at Johnson & Johnson, will share their approach to agency compensation. Their case study will share their current model, lessons learned, and factors to consider when looking to change your agency compensation model.

Speaker:
Connie Pincus, Senior Business Manager – Johnson & Johnson

II. ANA AGENCY COMPENSATION FINDINGS (12:00 – 12:45PM)
Throughout this year, the ANA held regular webinars with advertising thought leaders to understand current approaches and theories surrounding agency compensation. At the culmination of the webinar series, the ANA put together their findings a

Speaker:
Bill Duggan, Group Executive VP – ANA

NETWORKING LUNCH (12:45 – 1:45PM)

III. THE AGENCY COMPENSATION EQUALIZER (1:45 – 2:30 PM)
Good music is not determined by the volume control alone. The song, the instrumentation, the speakers, amplifier and EQ, all play a role in what sounds good to each individual listener. This same thought process holds true when reviewing agency compensation. What is best for one brand, in one region, on one project, may not be valuable for anyone else. Simply looking at hourly rates or overall cost, does not guarantee good value for money. In this session, Steven Wales from Decideware will walk through the Agency Compensation Equalizer and demonstrate what any organization can do to maximize the value of their marketing investment.

Speaker:
Steven Wales, Chief Revenue Officer - Decideware

IV. MEDIA TRANSPARENCY AGREEMENT 2.0 (2:45 – 3:30PM)
Earlier this year, the ANA and Reed Smith LLP released an updated template for media buying agency contracts which can be used by advertisers in developing their own agency agreement. This is an update to the 2016 template and media transparency report. The new template updates the original, which was issued in July 2016 as a supplement to the ANA’s landmark report on media transparency, conducted with K2 Intelligence, and a follow-up report by Ebiquity and FirmDecisions that provided recommendations on achieving media transparency. In this session, we’ll dive into the changes in the agreement and current challenges to media transparency.

Speaker:
Keri Bruce, Partner – Reed Smith LLP

V. THE CONTINUED RISE OF THE IN-HOUSE AGENCY (3:45 – 4:30PM)
Earlier this year the ANA surveyed members about their use of in-house agencies. The results were staggering, with dramatic increases in the presence of in-house agencies, their usage and workload. In this session, we’ll walk through the survey results and share the more interesting data points from the survey.

Speakers:
Bill Duggan, Group Executive VP – ANA
Greg Wright, Senior Director - ANA

NETWORKING COCKTAIL HOUR AND DINNER (5:30 – 8:30PM) sponsored by Decideware
Blue Fin 1567 Broadway (at 47th Street), New York, NY 10036 (located in the W New York Hotel – Times Square)


Webinar information, if available, will be provided to registrants only.