Marketing Procurement Day

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NETWORKING BREAKFAST (9:00 – 9:45 am)
INTRODUCTIONS (9:45 – 10:00 am)

I. FIRESTARTER DISCUSSION: TRENDS IN MEDIA AGENCY COMPENSATION (10:00 – 10:30 am)
Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded a survey to delve into media agency compensation practices and the related issues of performance incentives and programmatic compensation/transparency, as well as rebates, discounts, and principal-based buying. We'll review the results of this survey and discuss what you're experiencing with media agency compensation.

Facilitator:
Greg Wright, Senior Director - Association of National Advertisers

II. TOYOTA: MARKETING PROCUREMENT CASE STUDY (10:30 – 11:15 am)
Marketing procurement teams come in all shapes and sizes and cover a smattering of capabilities. Join us as we look inside Toyota's marketing procurement function, their journey, lessons learned, and future plans.

Speaker:
Bonnie Clinton, Chief Procurement Officer - Toyota Motor North America, Inc.

III. WORKING WITH NEW DIGITAL MEDIA AND INFLUENCER PARTNERS (11:30 am – 12:15 pm)
It seems as though the media landscape is in constant flux. Digital media has taken hold and there are new platforms to try your advertising on each day. No matter if you're going the "traditional" digital media route or are tapping into influencers, you know the value of a good partnership. In this session, we'll dive into the nuances of how to find, pay, and keep the best future marketing partners.

Speaker:
Greg Paull, Co-Founder and Principal - R3 Worldwide

LUNCH (12:15 – 1:00 pm)

IV. ANA UPDATE (1:00 – 1:45 pm)
There have been a number of new studies and reports from the ANA that marketing procurement professionals should be aware of. In this session, we'll hear the latest research updates on payment terms, trust in the advertising ecosystem, and relationship management.

Speaker:

Greg Wright, Senior Director - Association of National Advertisers