Advertising Financial Management

when

Start: Wednesday, June 6, 2018 at 9:00am

End: Wednesday, June 6, 2018 at 2:30pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A



AGENCY COMPENSATION DAY


NETWORKING BREAKFAST (9:00 – 9:45AM)

INTRODUCTIONS (9:45 – 10:00AM)


I. FIRESTARTER SESSION: AGENCY COMPENSATION STRATEGIES
(10:00 – 11:00AM)
In this roundtable discussion and panel, members of the ANA Advertising Financial Management Committee, will discuss their perspective on agency compensation. They'll share their expereneces with what agency compensation model works best (and worst) depending on the agency relationship and structure. They'll also discuss how agency compensation has evolved at their respective companies.

Panelists:
Karen Fendrich, Director, Global Procurement - Pfizer
Ian McDonald, Category Manager - Marketing & Advertising – American Express
Sherry Ulsh, Senior Manager, Indirect Sourcing - The Hershey Company and Chair, ANA Advertising Financial Management Committee

Moderator:
Gregory Wright, Director, Conferences and Committees – ANA


II. AGENCY PERSPECTIVE ON COMPENSATION (11:15 – 12:15PM)
We often discuss agency compensation from the client perspective. In this session, we'll be joined by Carl Johnson, founding partner and global CEO of Anomaly, who will share his perspective on talking business with your agency and maximizing value in a people business.

Speaker:
Carl Johnson, Founding Partner and Global CEO - Anomaly


NETWORKING LUNCH (12:15 – 1:15PM)


III. THE FUTURE OF BENCHMARKING, A LOOK AT MARKETING COST MODELING USING DATA SCIENCE (1:15 – 2:15PM)
Client-side marketers are using more and more data-driven, digital solutions and techniques as part of their marketing arsenal, but many struggle to keep up with managing the costs associated with these new ways of working. Tim Bajraktari and George Roumanis from Beekman Associates will discuss how marketers can use data, real-time analytics, and machine learning to maximize their marketing communications investments. Overall, ensuring the compensation is fair, competitive, and aligned to specific scopes and requirements.

Speakers:
Tim Bajraktari, Co-Founder and Partner – Beekman Associates
George Roumanis, Global Partner and Senior Consultant – Beekman Associates

Webinar information, if available, will be provided to registrants only.