Advertising Financial Management

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WELCOME (11:00 – 11:15 am)

I. ONE STEP CLOSER: A PATH TO SUPPLY CHAIN TRANSPARENCY (11:15 am – 12:00 pm)
Supply chain transparency has been top of mind for marketers for several years. As an industry, we're making progress to create greater transparency, but looking into this next decade, it's time to take the next step which requires changes to people, process, technology, and how we work together as in industry. Join Mediaocean and IBM for a discussion on the current state of transparency, and what business actions and technological advancements should be employed in order to make supply chain transparency a reality.

Speakers:
Richard Brandolino, Head of Marketing Innovation and Programmatic Media- IBM
Ramsey McGrory, Chief Revenue Officer – Mediaocean

II. REED SMITH: UPDATE ON TRANSPARENCY, DATA, AND PRIVACY (12:05 – 12:50 pm)
In this session we'll get an update from Reed Smith on data and privacy legislation, at the state and federal level, as well as an update on GDPR. They'll also discuss transparency within the industry and provide the latest information and watchouts.

Speakers:
Gerry Stegmaier, Partner – Reed Smith LLP
Mark Quist, Associate – Reed Smith LLP