Joint AFM and Agency Relations Committee Meeting at 2024 Masters of Marketing

9-9:45am
WELCOME AND INTRODUCTIONS

Moderator:
Greg Wright, SVP, Brand & Media, ANA

9:45-10:15am
2025 SAG-AFTRA COMMERCIALS CONTRACT
The SAG-AFTRA Commercials Contract, negotiated by the Joint Policy Committee, represents $1.1B in annual spend by advertisers. Negotiations for the 2025 Contract begin in February!  Join us for a discussion of the top issues the industry will face in the 2025 negotiations.

Speakers:
Michael Isselin, Legal Counsel, Joint Policy Committee, DLA Piper
Stacy Marcus, Chief Negotiator, Joint Policy Committee, DLA Piper

10:15-10:30am
BREAK

10:30-11:15am
THE ONE WEEK PITCH
With some pitches running for weeks (or even months), the idea of going from brief to pitch in 5 days might seem almost hazardous to an experienced marketer. However, there are instances where time is of the essence and what is needed is a strategic and innovative approach for marketing and procurement teams to get to "yes" in record time. We will look at the details of a successful one-week pitch held for a leading CPG company and uncover how marketers can implement a rapid pitch process. Factors for success, temptations to avoid, and when a traditional approach remains best practice will be discussed as well. This session will provide new ideas on the pitch process and lead into our closing session discussion.

Speakers:
Evan Levy, CEO, Fitzco
Greg Paull, Principal & Co-founder, R3

11:15am-12pm
ROUNDTABLE DISCUSSION: OPTIMIZING THE CLIENT-AGENCY BUSINESS
This open forum will delve into the challenges and opportunities within the client-agency dynamic. We will examine areas such as the pitch and review process, RFx protocols, and evaluation methodologies to identify potential improvements and best practices.

12-1pm
LUNCH