Agency Relations

when

Start: Thursday, December 5, 2019 at 9:00am

End: Thursday, December 5, 2019 at 2:30pm

WHERE

Google
85 10th Ave
11th Floor
New York, NY 10011

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45 am)
INTRODUCTIONS (9:45 – 10:00 am)

I. FIRESTARTER SESSION: INCENTIVIZING YOUR AGENCY (10:00 – 10:30 am)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges. In this discussion, we'll dive into how to incentivize your agency. Do you use performance-based compensation agreements? Bonuses? Come with your questions and what you've seen work and what doens't!

Facilitators:
Jason Chebib, Vice President, Consumer Planning - Diageo North America and ANA Agency Relations Committee Chair
Greg Wright, Senior Director – Association of National Advertisers

II. GOOGLE: GETTING THE BEST WORK FROM YOUR AGENCY AND GOOGLE (10:30 – 11:30 am)
Brand. Agency. Google. How do they all work together in a way that is best for the brand? Google will share best practices and what is needed for brands to optimize their work utilizing both their agencies and Google. They will share how all three work together in a way that is best for the brand and meets their goals.

Speaker:
TBA

III. COLGATE-PALMOLIVE: BUILDING AWARD-WINNING CREATIVE WITH YOUR AGENCY (11:45 – 12:45 pm)
Earlier this year, Colgate-Palmolive and Geometry won a silver REGGIE Award for their brand purpose work. In this session, learn how Colgate-Palmolive built a quality relationship with their agency, which led to award-winning work.

Speakers:
Katherine Freeley, Associate Director Global IMC & Operations - Colgate-Palmolive
Rodger DiPasca, Global Client Lead – Geometry Global

LUNCH (12:45 – 1:30 pm)

IV. JSX: REBRANDING WITH YOUR AGENCY (1:30 – 2:30 pm)
JetSuiteX recently rebranded to JSX with the help of their agency, Eleven. In order to entrust a significant rebranding (and operations expansion), JSX had to have a positive working relationship with their agency. In this session, understand what it took for JSX to rebrand and how they built a positive and ongoing relationship with their agency.

Speakers:
TBA


Webinar information, if available, will be provided to registrants only.