Agency Relations

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. THE POWER OF A TRIAD (10:00 – 11:00AM)
Brand. Agency. Google. How do they all work together in a way that is best for the brand? In this session Stephanie Redish Hofmann, Director – Google will share best practices and what is needed for brands to optimize their work utilizing both their agencies and Google. They will share how all three work together in a way that is best for the brand and meets their goals.

Speaker:
Stephanie Redish Hofmann, Director – Google


II. CISCO SYSTEMS PROCESS FOR AGENCY CONSOLIDATION (11:15 – 12:15PM)
In 2017 Cisco started to review their content & creative agency roster and implemented a process to consolidate that roster globally. In this session, Aarti Mittal, Senior Manager, Cisco will share what triggered the company's decision create a roster, how they went about it, and will share lessons learned along the way.

Speaker:
Aarti Mittal, Senior Manager – Cisco Systems, Inc.


LUNCH (12:15 – 1:15PM)


III. WHAT ARE THE BEST WAYS TO MOTIVATE AGENCIES IN AGENCY SEARCH (1:15 – 2:00PM)
In this session, Joanne Davis, President – Joanne Davis Consulting, Inc. will lead a panel discussion on the best ways to motivate agencies in an agency search. In this discussion, panelists from agencies FIG, Publicis Media, and Huge will share best practices that they have encountered when working with clients and potential clients on an agency search.

Facilitator:
Joanne Davis, President – Joanne Davis Consulting, Inc.

Panelists:
Judith Carr Rodriguez, CEO – FIG (formerly called Figliulo & Partners)
Lauren Hanrahan, Global Practice Lead, Business Development & Communications – Publicis Media
Matt Weiss, Managing Director – Huge


IV. ROUNDTABLE DISCUSSION: HOW TO IMPROVE THE AGENCY REVIEW AND SEARCH PROCESS (2:00 – 2:30PM)
Agency review and search can often be time consuming and difficult, involving many layers of management on both the brand and agency side. In this roundtable discussion we will discuss ways to potentially improve the agency review and search process. Come with your thoughts and feedback on how you have improved your process in the past or any strategies you believe would be beneficial to the process.

Facilitators:
Pamela Gross, Senior Manager, Conferences and Committees – ANA


V. VIP EXPERIENCE: TOUR THE GOOGLE OFFICES (2:30 – 3:30PM)
Join us as we take a guided tour of Google's stunning New York City office space located in New York City's premiere contemporary art district on the west side of Manhattan, Chelsea.