Agency Relations

NETWORKING BREAKFAST (9:00 – 9:45)

INTRODUCTIONS (9:45 – 10:00)

I. USING A 360-DEGREE EVALUATION TO STRUCTURE OVERALL PERFORMANCE MANAGEMENT (10:00-10:50AM)
Agency evaluation and performance management is an important discipline in today marketing world.  Bank of America looked to this process to help optimize the value of their programs, by including themselves and their agency in a 360-degree process.  In this presentation you will hear how Bank of America implemented this challenging type of review in the very sensitive area of agency relations.

Speakers:
Alicia Burke, SVP Global Marketing|Agency Management Team Lead – Bank of America
Lori Knutson, SVP Global Marketing|Agency Management – Bank of America


II. WALL STREET PERSPECTIVE ON STATE OF THE AGENCIES (11:05-11:40AM)
Brian Wieser is an en equity research analyst, currently covering IPG, Omnicom, WPP, Facebook, Google, and Yahoo and also focuses on other ad supported media companies across various sub-sectors. Brian will share his perspective on the state of the agency industry overall as well as take a deep dive on specific areas related to agency relationships.

Speaker:
Brian Wieser, Senior Analyst – Pivotal Research


III. MEMBER ROUNDTABLE DISCUSSION - THE FORMATION OF THE PUBLICIS OMNICOM GROUP (11:40AM-12:25PM)
In this session, we will open up the discussion to the committee to talk about the pros and cons, from a procurement standpoint, that members might experience from the formation of this new holding company.

Facilitator:
Eve Reiter, Vice President, Marketing Category Management and Agency Relations – American Express Company and ANA Agency Relations Committee Chair
Andrew Kritzer, Senior Director, Committees and Conferences - ANA


LUNCH (12:25-1:15PM)


IV. TOOLKITS TO HELP YOU EFFECTIVELY AND EFFICIENTLY MANAGE YOUR MARKETING RESOURCES(1:15-2:05PM)
The ANA made18 toolkits available to members, on topics including Agency Management, Market Research, and Content Marketing. These toolkits are interactive, simple-to-follow and customizable, making it easier for you to justify marketing resources and meet your unique needs. The Agency Management Methodology Toolkit document consists of five stages, each with a description, steps, and action items using tools and templates. The ANA's Marketing Knowledge Center will provide an update on these toolkits, how your team can access them, and conduct a live demonstration with Q&A.

Speakers:
Arthur Tharpe, Senior Director, Marketing Knowledge Center – ANA
Catlin Nitz, Senior Knowledge Manager, Marketing Knowledge Center – ANA