In-House Agency, West Coast Chapter

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NETWORKING BREAKFAST (10:30 – 11:00AM)
INTRODUCTIONS (11:00 – 11:15AM)

I. FIRESTARTER SESSION: TALENT! (11:15AM – 12:00PM)
Getting and retaining talent is often brought up during committee meetings. In this firestarter discussion, we'll look at tactics in-house agencies use to recruit and retain top talent, as well as how you develop a great creative culture. Come prepared to share your strategies.

Panelists:
Jessica Cipolla-Tario, Senior Vice President, Advertising and Content - MGM Resorts International
Kerri Martin, Chief Electrofier (The Electro Creative Workshop) - The Clorox Company

LUNCH (12:00 – 12:45PM)

II. STANFORD HEALTH CARE: JOURNEY TO BECOMING AN IN-HOUSE AGENCY (12:45 – 1:30 PM)
In-house agencies can take on many different shapes and sizes and can often change in scope over a long tenure. In this session, Vivian Liberti, manager, design at Stanford Health Care, will share her journey and their future plans, including lessons learned and key takeaways. 

Speaker:
Vivian Liberti, Manager, Design - Stanford Health Care

III. RISK MANAGEMENT FOR IN-HOUSE CREATIVE CONTENT (1:30 – 2:00PM)
As advertisers continue to increase in-housing of creative services, it is important for them to understand and consider deploying best-in-class risk management practices to avoid the exposure of damaging brand equity. ANA and Boston Consulting Group are coming together to research and identify those best-in-class risk management practices for in-house agencies. This session will focus on an interactive discussion around this important subject, with results and findings from the research to be released later at this year's In-House Agency Conference in April.

Speaker:
Greg Wright, Senior Director – ANA