Analytics & Data Science

when

Start: Thursday, October 15, 2020 at 11:00am

End: Thursday, October 15, 2020 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual N/A Nonmember N/A


WELCOME & INTRODUCTIONS (11:00 AM ET)

I. Analytics for Decisioning in the Age of Data Deprecation (11:10 AM -11:50 AM)

Businesses count on what was once a firehose of data to analyze performance and understand consumer behavior. However, data is becoming more restrictive rather than more available – with mounting restrictions from browsers, walled gardens and devices brands find themselves in a strange new world. How do organizations evolve measurement strategies in a world with limited consumer tracking and data access and continue to make decisions based on accurate insights? Maggie Merklin will walk through real life examples of how brands are approaching the new age of data deprecation. 

Speaker:
Maggie Merklin, Executive Vice President, Analytics Partners


II. Future Trends in AI (11:50 AM - 12:30 PM)

Session description pending.

Speakers:
Jim Griffin, Americas Director, Cartesian DataSciences
Deborah Wall, Executive Director, Data Sciences, Prudential Financial

 

III. MEMBER ROUNDTABLE & CHALLENGES DISCUSSION (12:30 PM - 1:00 PM)

Participate in a discussion of submitted challenges in marketing analytics. Get guidance on trends and hot topics in ML, AI, and more! This is a great opportunity to learn from your peers.

Moderator:
Dr. Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square

 

Webinar information, if available, will be provided to registrants only.