Business-to-Business

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. MASTERCARD'S PRICELESS SURPRISES FOR SMALL BUSINESSES (9:45-10:45AM)
After one full year, Priceless Surprises from MasterCard continues to spread joy and delight to unsuspecting cardholders in twenty-five countries. By simply using their MasterCard, cardholders are eligible for digital song downloads, instant seat upgrades at events, and meetings with world-class entertainers and athletes. MasterCard is pushing boundaries to connect consumers closer to their passions around music, sports, and shopping in ways they've never done before. In this session, Elaine Lawson, VP/Business Leader – U.S. Digital Marketing – MasterCard and Cheryll Smith, VP/Business Leader, US Commercial Marketing – MasterCard will share how we delivered on Priceless Surprises against the Small Business segment.

Speakers:
Elaine Lawson, VP/Business Leader - U.S. Digital Marketing – MasterCard
Cheryll Smith, VP/Business Leader, US Commercial Marketing – MasterCard


II. SAP LEANS ON TESTING AND PERSONALIZATION TO MAKE MEDIA GO FURTHER (11:00AM-12:00PM)
SAP developed a comprehensive testing and optimization program in 2011, called SAP Test Lab. Under its new name, SAP Innovation Lab, the program is driving incremental business value and uncovering numerous data-driven insights for a variety of SAP website properties and stakeholder groups in regions all over the world. In this session, Jake Sapirstein, Senior Director of Digital Marketing – SAP Innovation Lab, will discuss how SAP is leveraging testing and personalization to make media spend go further, by driving incremental engagement and business value.

Speaker:
Jake Sapirstein, Senior Director of Digital Marketing – SAP


LUNCH (12:00-1:00PM)


III. JANOME AMERICA HAS A WINNING STRATEGY THAT ELEVEATES THEIR BRAND (1:00-2:00PM)
Sewing machines are a multi-billion dollar industry, larger than even the motorcycle industry. Sewing and quilting enthusiasts invest thousands of dollars on machines and other products. Janome America produces cutting edge sewing technology for the consumer, as well as the multifaceted market of big box retailers, ecommerce and independent dealers in the US. While they compete with large global companies in this multi-billion dollar category, Janome leverages modern marketing techniques to elevate their brand to both B2B and B2C audiences. In this session Alison Newman, Director of Marketing and Education - Janome America will share their brand strategy, customer research, analytics, and integrated multi-channel creative that supports the ever growing needs of their multi-channel dealer network and consumers.

Speakers:
Alison Newman, Director of Marketing and Education – Janome America
Jeff Winsper, President – Winsper


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Business-to-Business Committee members will be asked to share their experiences and perspectives on a B2B hot topic. This is a great opportunity to learn from your peers at other companies.

Facilitator:
Janine Martella, Director, Committees and Conferences – ANA