B2B Committee Meeting: Bettering the Client/Agency Relationship


Start: Tuesday, April 18, 2023 at 11:00am

End: Tuesday, April 18, 2023 at 12:30pm


Virtual Meeting (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

Improve your ROI by improving your client-agency relationship!

Making the complex simple isn't easy. Yet B2B Marketers have to do this every day. One of their effective partners can be their agency. So how can companies approach and define the client/agency relationship to get better collaboration, work, and outcomes?

In this event's keynote presentation, 
Olea Edge Analytics (the client) and Transiris (the agency) will describe the process and evolution of the relationship needed for achieving enough insight into the B2B area in order to achieve impact. Aided by this insight, they broke down Olea’s complex technology product into a simplified creative approach that enabled them to better market and position the brand using creative sales enablement tools to generate marketing ROI. 


I. Opening Remarks from the ANA: 11:00 am - 11:10 am ET

II. Partners not Vendors: 11:10 am - 11:40 am ET

Transiris and Olea Edge Analytics achieved ROI through their business/creative approach, built their brand, developed work on a variety of platforms, built trust, expanded their relationship, and generated new revenue in an esoteric field for which their strategy and creative marketers did not have prior experience but succeeded. Join us as the key takeaways from the session will include:

  • Creating a strong client/agency relationship from the beginning

  • Why considering/positioning your agency as your business partner is advantageous

  • Understanding the client challenges/objectives that influence decision-making

  • Growing your businesses together


Presented by:

Melissa Anderson
VP of Marketing

Olea Edge Analytics

Silvian Centiu
CEO and Founder

III. Roundtable Discussion
: 11:40 am - 12:20 pm ET

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed-door” environment and to leverage and share knowledge and insights with marketing peers. Oftentimes, many marketers have similar challenges so come prepared to talk about key areas of focus and the challenges tied to B2B. Get ready to turn on your cameras and unmute your microphones to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of B2B Marketing.

IV. Closing Remarks from the ANA: 12:20 pm - 12:30 pm ET

(Schedule subject to change)

Webinar information, if available, will be provided to registrants only.