Start: Thursday, May 10, 2018 at 9:00am

End: Thursday, May 10, 2018 at 2:30pm


30 Rockefeller Plaza
50th Floor
New York, NY 10112

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


I. How Design Fueled the Foundation of S&P Global's Digital Transformation (10:00 - 10:50AM)
How do you take a 150-year-old company that is comprised of fractious division brand names and cultures, and transform it into a unified, hyper-relevant brand? A design-led vision and a bedrock positioning of how S&P Global delivers Essential Intelligence to its users. Join S&P Global's VP/Global Head of Brand and Digital Strategy Alice Cherry and Firstborn CEO Dan LaCivita, as they discuss the launch of a modern-day brand and a completely redesigned digital experience for S&P Global. From a dated and fragmented digital ecosystem to a cohesive, omnichannel experience, the talk will cover how to create a master brand strategy that leverages digital to deliver a more focused value proposition.

Alice Cherry, VP/Global Head of Brand and Digital Strategy, S&P Global
Dan LaCivita, CEO, Firstborn

COFFEE BREAK (10:50AM – 11:10AM)

II. Building Employee Engagement through Innovative Internal Communications (11:10AM to 12:00PM)
Learn about Novartis Pharmaceuticals Corporation's innovative approach to employee engagement. Brad Rye, from Eric Mower and Associates, and Stephanie, Director at Novartis Pharmaceuticals, will share some best practices and examples, and engage the group in an interactive discussion.

Brad Rye, Senior Vice President, Managing Director, Eric Mower and Associates
Stephanie Scott, Director, Franchise & Functional Communications

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this "off the record" peer-to-peer conversation.

III. TBD (1:15PM to 2:00PM)


Webinar information, if available, will be provided to registrants only.