Content Marketing

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Paul Robinson 
 Director of the Content Committee, ANA

I. The Democratization of Content Marketing (11:15AM – 11:50AM)
Wattpad is the world's largest storytelling platform with over 80M readers and writers. People come to Wattpad to write, discover and share stories about the things they love. The top entertainment organizations in the world are coming to Wattpad to source and develop stories from their IP — such as Netflix, Hulu, Sony and others. Wattpad also collaborates with some of the world's top brands to generate branded entertainment and enable them to reach a highly engaged gen Z audience. Join Chris Stefanyk, Head of Brand Partnerships as he discussed how Wattpad is democratizing self-publishing, disrupting entertainment and enabling brands to tap into its community to create content at scale.

Chris Stefanyk  Head of Brand Partnerships, Wattpad

II.Creating Empathetic Content in a Time of Crisis (12:00PM – 12:40PM)
Given the current situation the world is living in, customer marketing and messaging is of the utmost importance when thinking about building and maintaining customer loyalty and brand affinity. For brands that do this right during a crisis, customers will remember who helped them or who was able to relate to them, regardless of whether that meant purchasing anything. Learn how U.S. Bank is rising to the challenge of reaching their customers by creating content with empathy. 

Erin Gulden  
Vice President Inbound Marketing, U.S. Bank