Sponsorship & Experiential Marketing

when

Start: Tuesday, June 23, 2020 at 11:00am

End: Tuesday, June 23, 2020 at 1:00pm

WHERE

11:00am ET
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


WELCOME & INTRODUCTIONS (11:00-11:15am ET)
Gena Casciano, Director, Experiential Marketing and Marketing Futures, ANA

I. Sports Marketing When Everything is Canceled (11:15am-12:00pm ET)
Bridget Sponsky, Senior Director of Enterprise Marketing at Ally, will discuss how working with partners that share your brand values can pay off when the unexpected strikes. Learn how her team’s REGGIE-winning Ally Racing program was able to pivot during NASCAR’s on-track racing pause while still achieving their goals.

Speaker:
Bridget Sponsky, Senior Director of Enterprise Marketing - Ally

II. An Evolving Approach to Experiential: Converting Physical to Virtual (12:00-12:45pm ET)
Summer Camp – one of the most beloved and anticipated summer time activities!  Learn how one brand and their agency partner successfully imagined the experience to drive dynamic virtual engagements. The goal was to design an authentic summer camp experience without a physical location and the benefit of a full sensory environment, to do so, the focus shifted to the creation of an interactive platform with rich, meaningful content.  This virtual camp was designed to reach campers and their families where they are and deliver a summer filled with activities, fun, and camp traditions.  Despite increased demands on content creation, this virtual summer camp is driving higher traffic, broader reach, and greater participation among audiences and brand sponsors alike, more so than the physical environment ever did.

Speaker:
Jamie Misilmeri, SVP, Client Services - Brand Connections 


CLOSING REMARKS & DISCUSSION (12:45-1:00pm ET)

 

**Schedule subject to change

Webinar information, if available, will be provided to registrants only.