Sponsorship & Experiential Marketing

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WELCOME & INTRODUCTIONS (11:00-11:15am ET)
Gena Casciano, Director, Experiential Marketing and Marketing Futures, ANA

I. Navigating Sport Partnerships in the Age of COVID-19 (11:15am-12:00pm ET)
Dunkin’ Brands and Fenway Sports Management (FSM) will give a behind-the-scenes look at the sports agency/brand relationship, the work they’ve executed together in the past, and the way forward on sports partnerships as the dust continues to settle from the coronavirus pandemic. Having worked together for over a decade. FSM develops strategies and programs that help Dunkin’ leverage their global sponsorships and assets to engage consumers across the world. From developing campaigns with all four New England professional sports teams to a partnership with LeBron James in China, Dunkin’ has reached millions across the globe through their partnerships.

Speakers:
BriAnne Newman, VP, Consulting, Events & Experiences - Fenway Sports Management
Dana Reid, VP, Field Marketing - Dunkin’ Brands

II. An Evolving Approach to Experiential: Converting Physical to Virtual (12:00-12:45pm ET)
Summer Camp – one of the most beloved and anticipated summer time activities!  Learn how one brand and their agency partner successfully imagined the experience to drive dynamic virtual engagements. The goal was to design an authentic summer camp experience without a physical location and the benefit of a full sensory environment, to do so, the focus shifted to the creation of an interactive platform with rich, meaningful content.  This virtual camp was designed to reach campers and their families where they are and deliver a summer filled with activities, fun, and camp traditions.  Despite increased demands on content creation, this virtual summer camp is driving higher traffic, broader reach, and greater participation among audiences and brand sponsors alike, more so than the physical environment ever did.

Speakers:
Helen Malkin, Senior Account Director - Brand Connections
Meredith Spencer, Pediatric Sales Specialist - Abbott


CLOSING REMARKS & DISCUSSION (12:45-1:00pm ET)

 

**Schedule subject to change