Sponsorship & Experiential Marketing

when

Start: Tuesday, March 10, 2020 at 12:00pm

End: Tuesday, March 10, 2020 at 5:00pm

WHERE

Beam Suntory
222 Merchandise Mart Plaza
Suite 1600
Chicago, IL 60654

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend In-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING LUNCH (12:00 - 12:30pm)

INTRODUCTIONS (12:30 - 12:45pm)


I. Create Experiences with Impact - How Design and Technology Deliver (12:45 - 1:30pm)
Design brings a brand to life at an event and technology is the backbone that creates a seamless experience. In this session, you'll hear from the live squad at Morningstar and learn: how to bring design elements in to your event that bring your brand to life for your attendees; how to wow attendees with new technologies like augmented reality and virtual reality; and how to measure the impact.

Leslie Marshall
Head of Experiential Marketing
Morningstar


II. Coming soon (1:30 - 2:15pm)

TBC


COFFEE BREAK (2:15 - 2:30pm)


III. Brand Impact through Music Sponsorships (2:30 - 3:15pm)
Through a planned and strategic approach, brands have a huge opportunity to align with music artists and create experiences that deliver a substantial brand impact and access a wider, more engaged audience. In this presentation, U.S. Cellular will share how they’re leveraging music artist sponsorships and live concerts that drives brand affinity, breakthrough media coverage, engagements and qualified leads.

Michael Behee
Sponsorship Manager, Sports & Entertainment
U.S. Cellular®


IV. Creating Meaningful and Relevant Connections - the Allstate Way (3:15 - 4:00pm)
From youth soccer organizations to professional leagues, Allstate has been a loyal supporter of the soccer community for more than a decade, always with the goal of giving back and protecting fans and the sport they love. Join us to hear how the organization has developed creative strategies that breakthrough the clutter and reach key stakeholders at all levels and across all demographics

Dan Keats
Director Consumer Marketing - Sponsorships
Allstate Insurance Company

 

HAPPY HOUR (4:00 - 5:00pm) - Please join us immediately following the presentations for a fun-filled happy hour at Beam Suntory.

Webinar information, if available, will be provided to registrants only.