Influencer Marketing

This event is over.


NETWORKING BREAKFAST (9:00AM – 9:45AM CT)
INTRODUCTIONS (9:45AM – 10:00AM CT)

I. Session 1: One Wild Ride: Earned & Paid Influencer Marketing (10AM - 10:45AM CT)
Influencer marketing has been around for decades and continues to evolve. From celebrity endorsements to today’s world of YouTube and Instagram stars, it’s been one wild ride. In this session, the Six Flags Marketing team and Moroch, Six Flags’ media partner, will share its evolution including the ins and outs of working with influencers, how Six Flags creates the right content for paid and organic, and it will offer a sneak preview of this summer’s influencer program exclusively for ANA members. 

Speakers:
Sandra Daniels, VP of Public Relations, Six Flags
Renata Wells, Manager, Digital Advertising & Social Media Marketing, Six Flags
Emily Kopp, Group Media Director, Moroch

II. Session 2: Branded Content vs. Influencer Marketing (10:45 AM - 11:30 AM CT)
In this session, Michael Satterfield, an influencer who’s partnered with brands ranging from personal care to automotive, will shed light on the pros and cons of using branded content versus influencer marketing, the differences between the two, and when brands should use which to see greater ROI for their influencer partnerships.  Michael will share examples of specific campaigns he’s led with brands, tips for how brands can work most effectively with influencers, and how brands can truly maximize influencer content as creative.

Speaker: Michael SatterfieldInfluencer and Director, Satterfield Group

LUNCH / ROUNDTABLE (11:30AM - 12:30PM CT) 
Influencer Speed-Dating: An Unorthodox Way to Connect Influential People in Culture
With today’s swiping culture, a simple swipe left or right is all that’s needed to make a connection. But for brands looking to make a lasting partnership, an evening of old-fashioned speed-dating works like magic. This fireside chat will examine an NFL Draft event not designed to drive sales but rather to build long-term relationships. With authentic connection at its core, Chosen cozied up the most marketable athletes at the Draft with some of the world’s leading brands.

Speaker: Ryan Huber, Director, Culture Marketing, The Marketing Arm

III. Session 3: Hotels.comedy: Creating Emotional Connections Through Entertaining Content(12:30 PM - 1:15 PM CT) As Hotels.com looked to create a more meaningful connection with consumers in a crowded on-line travel market, its goal was to go beyond advertising to interrupt and extend further into content meant to entertain.  This session will tell the story of how “Hotels.comedy Presents 10 Night With Jonathan Van Ness” was brought to life, including why it was the right project given the brand goals and why Jonathan was the right influencer.  This session will also explore how the campaign was able to strike the right balance between content and earned media opportunities to deliver outstanding ROI.

Speaker: Katie Van, Director North America Brand Marketing, Hotels.com