Promotion Marketing
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Promotion Marketing Committee Meeting: In-Store Promotions
NETWORKING BREAKFAST (9:00AM – 9:45AM)
INTRODUCTIONS (9:45AM – 10:00AM)
I. How to evolve a “but we’ve ALWAYS done it that way” culture by embracing technology to drive innovation (10:00AM - 10:45AM)
Get any group of brand marketers together in a room and you will uncover more similarities than difference in the things that cause the most frustration, like getting retailers to comply with simple things like displaying POS material and getting consumers to engage with in-store promotions. We will discuss how you can begin applying tomorrow’s technology solutions to today’s challenges.
Presentation will use Augmented Reality and growing access to Virtual Reality as an example of ways to use today’s technology to solve current issues.
Speaker:
Sherry Orel, Chief Executive Officer – Brand Connection
II. How to Launch a Successful - Iconic - In-Store Promotion (11:00AM - 11:45AM)
The Thanksgiving holiday also brings us one of the craziest retail seasons of the year. Kicking it off with Black Friday, this time of the year is a huge opportunity for most businesses and American Express saw a great opportunity. We were then able to harness this momentum and join American Express from the inception of the phenomenon called Shop Small. We will discuss how Small Business Saturday (#SmallBizSat) came to be and how the related in-store promotions have become one of the most sought-after promotional products of the year.
Speaker:
Julie Levi, President – Progressive Promotions
III. LUNCH & ROUNDTABLE DISCUSSION (12:00PM - 1:00PM)