ANA/BAA Promotion Marketing
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Promotion Marketing Committee Meeting: Leveraging Promotions in Social Media
Social Media is one of the most effective tools for augmenting your promotion marketing efforts. Join us as we kick-off the BAA Promotion Committee meetings with marketing presentations from Capital One and Nature’s Bounty who will showcase the programs they have used to create great results. And our legal presenter will help you to navigate the maze of legal regulations that run through every promotion and social media platform. Join the committee and RSVP today to reserve you place in this important discussion.
Committee Co-Chairs:
Bruce Hollander, Don Jagoda Associates
Lisa Manhart, Ventura Associates
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. LEVERAGING PROMOTIONS TO ENHANCE SOCIAL MEDIA (10:00-10:45AM)
Join Adam Sandler from NBTY and Suzanne Gulbransen from Don Jagoda Associates as they discuss how you can leverage promotions to enhance your social media marketing efforts. They will share some examples and insight on how to achieve your social media objectives and will answer questions regarding promotion efforts on social media.
Speakers:
Adam Sandler, Director of Digital Marketing – NBTY
Suzanne Gulbransen, Sr. VP - Don Jagoda Associates
II. PRESENTATION BY CAPITAL ONE (11:00-11:45AM)
Learn how the team at Capital One leverages sweepstakes/contests to engage with their brand, deepen relationships with Customers, and drive business objectives. Tania Keenan, Director of Marketing, has been leading Customer Love programs for the Consumer Bank business and will provide cse studies on different ways to leverage sweepstakes and social media channels to drive awareness and engagement.
Speaker:
Tania Keenan, Director of Marketing, Consumer Bank - Capital One
Julie Sun, Account Director - Berlin Cameron, a WPP Agency
LUNCH (12:00PM – 12:45PM)
III. NAVIGATING THE PLATFORMS, TECHNIQUES AND TOOLS FOR ONLINE SWEEPSTAKES AND CONTESTS (12:45-1:30PM)
This presentation will provide an overview of the social media platforms, techniques and tools for conducting online sweepstakes and contests, and will highlight some of the potential legal issues that should be on your radar and best practice suggestions for mitigating risk.
Speakers:
Terese Arenth, Partner – Moritt, Hock, & Hamroff LLP
IV. ROUNDTABLE DISCUSSION (1:45-2:15PM)
The Promotional Marketing Committee is for members who lead promotion marketing initiatives in their organization. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion on topics to influence better decision making. The Committee will provide a forum for members to elevate themselves, and their respective organizations via interaction with their peers, as well as an outside perspective from invited guests.
TO ATTEND VIA WEBINAR:
Step 1. Event Registration: Use this link to register for the event prior to the session: http://ana.adobeconnect.com/baa-pro-jun16/event/registration.html
If this is your first event, create an Adobe Connect account using your work email and password of your choosing. If you already created your Adobe Connect account, simply login with your existing Adobe Connect account information to register for the event.
Step 2. Event Login: On the day of the event, join here: http://ana.adobeconnect.com/baa-pro-jun16/event/login.html
This only works if you already registered for the event at the link above. Audio information will be displayed upon login.