Promotion Marketing

Theme: Sports Marketing

*Please Note: This committee has a special afternoon start time. At the end of the meeting, attendees are invited to watch the New York Mets take on the Atlanta Braves in a private corporate suite. 

INTRODUCTIONS (2:30 – 2:45PM)

I. 2016 CITI SPONSORSHIP ACTIVATION (2:45-3:30PM)

Join Citi and the Mets as Citi showcases their 2016 activation recap around their Citi Field sponsorship.  Citi will highlight their 360 degree activation in this session.  Throughout the 6-month / 81 home game season, Citi executes a variety of programming for Credit Cardholders, Retail Bank Customers, Citi Colleagues, Mets fans and New Yorkers!  

Speaker:
David Kersh, Global Sponsorships – CITI

II. LEVERAGING THE POWER OF THE NFL (3:45-4:30PM)

Learn how Castrol motor oil leverages their NFL sponsorship to engage fans, drive purchase consideration and distribution.  Carolyn Eckert, Director of Integrated Marketing from Castrol and Eliza Morris, Vice President from Octagon will share examples and insights on how a non-endemic brand on a limited budget breaks through with the NFL.

Speakers:
Carolyn Eckert, Media and Sponsorships Manager - BP
Eliza Morris, Director - Octagon

NETWORKING BREAK (4:30PM – 4:45PM)

III. EVOLUTION OF SPORTS PARTNERSHIPS TO MEET CONSUMER NEEDS (4:45-5:30PM)

When companies like Anheuser-Busch make wholesale strategy changes, it impacts everyone in the industry and their goal to go from the Biggest to the Best sponsor continues to evolve.  We all know Anheuser-Busch has historically been one of the biggest sponsors in sports, but has it been the best? Are AB and its flagship brands, Budweiser and Bud Light, ready for the future? How does a large company like this stay nimble and adapt fast enough to meet the changing needs of today’s sports fan? 

Speaker:
Nick Kelly, Director of Experiential Marketing, Sports - Anheuser Busch

IV. SHIFTING SPORTS MEDIA ATTENTION AMONG MILLENIALS (5:45-6:15PM)

Deirdre Lester will be discussing the shift in sports media attention among millennials, and why this offers a huge ROI opportunity for brands looking to reach a younger audience. She will also highlight the important role Whistle Sports is playing in the digital sports landscape by engaging and capturing millennials attention through fun and unexpected content. 

Speaker:
Deirdre Lester, EVP of Advertising and Sponsorship Sales, Whistle Sports

V. ROUNDTABLE DISCUSSION (6:15-6:45PM)

Committee Chairs:
Bruce Hollander, Don Jagoda Associates
Lisa Manhart, Ventura Associates
Adam Sandler, NBTY

VI. NEW YORK METS VS. ATLANTA BRAVES (7:10PM)