Shopper Marketing

NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)


I. Session 1: Managing Retail Headwinds & Driving Shoppers Into Store  (10:00AM – 10:50AM)
Matt and Ike will compare and contrast the channel strategy and shopper marketing programs in large format accounts vs. small format accounts – and how they impact the customer journey in driving purchase and loyalty.  

Speaker:
Ike Anyanwu, Commercial Marketing Director, Heineken USA
Matt Vitris, Director - Grocery, Mass & Club, Heineken USA

II. Session 2: The Evolving Shopper Landscape: Insights and Trends to Watch (10:50AM – 11:30AM)
In case you haven’t heard, the shopper landscape isn’t what it used to be – and neither is the consumer’s path to purchase. What was once a fairly linear journey is now anything but – and it varies by category and consumer… and the consumer is increasingly in control. Learn what’s driving product discovery, trial and loyalty across a range of categories, who is influencing purchase decisions and how to put these insights to action for your brands.

Speaker:
Kerry Lyons, SVP, Marketing, Ripple Street

III. Session 3: Does Brand Loyalty Still Exist? (11:30AM - 11:55AM)
You’ve heard it before – content is king and the customer is in control. In this “TED style” talk presented by Ashley McCollum from TASTY, you’ll learn how the power dynamic has shifted and how best to connect with today’s shoppers.

Speaker:
Ashley McCollum, General Manager, Tasty at BuzzFeed 

III. Session 4: The ANA and the Shopper Marketing Committee (11:55AM – 12:25PM)
Paul will share an look back at the previous 8 committee meetings in 2018, as well as discuss what’s on tap for 2019 and beyond.

Speaker:
Paul Robinson, Director, Brand Activation, ANA

LUNCH & ROUNDTABLE DISCUSSION  (12:25PM – 1:00PM)