Commerce Marketing

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Session 1: Re-thinking in Store Experiences (even if you don’t sell at a store!)  (9:45AM - 10:30AM)  When many think of in-store experience they consider in store sampling as a trial driver only. What if that was only part of the story? The impact of in-store sampling goes well beyond same-day trial and sales. These experiences also influence future purchase decisions. In-store sampling drives newly converted shoppers to repeat purchase, setting the stage for brand loyalty. Our recent analysis shows that 87% of product dollars on sampling day were from shoppers new to the product AND these shoppers had a 78% re-purchase rate within the next 12-months! These learnings can be applied across industries, channels and verticals.

Speaker: Brad Hajart, General Manager Brand Connections

II. Session 2: Conversational Commerce and Omnichannel Conversion (10:30AM - 11:15AM)

Hear from Butterfinger and their agency Brandshare as they showcase how they leveraged conversational commerce with add-to-cart technology as part of a targeted e-commerce sampling campaign to accelerate purchase conversion for their reformulation campaign. Brandshare will also highlight how other brands across various categories, including beverage, laundry and personal care, leveraged inside the box connected sampling campaigns to drive similar success.

Jason Sinclair, VP Digital Media,  Brandshare 
Leigh Suresky, Senior Account Director, Brandshare

COFFEE BREAK (11:15AM – 11:30AM)

III. Session 3: Performance Marketing for Commerce Marketing (11:30 AM-12:15PM)

MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey. You will learn the core tricks every DTC brand uses to go to market today and how she has helped legacy consumer brands like Campbell's, L'Oreal, Mattel and Unilever adopt these same principles. You’ll leave this session learning 3 key takeaways:

• How to approach performance marketing when your e-commerce approach is not DTC
• How to optimize your media for e-commerce conversion
• How to produce creative that drives e-commerce conversion

Speaker: Rachel Tipograph, CEO & Founder, MikMak