Shopper / Commerce Marketing

when

Start: Friday, December 6, 2019 at 9:00am

End: Friday, December 6, 2019 at 3:00pm

WHERE

ANA Headquarters
155 E. 44th St.
4th Floor 4A Conference Room
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend in-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:30AM ET)
INTRODUCTIONS (9:30AM – 9:45AM)

Session 1: Re-thinking in Store Experiences (even if you don’t sell at a store!)  (9:45AM - 10:30AM)  When many think of in-store experience they consider in store sampling as a trial driver only. What if that was only part of the story? The impact of in-store sampling goes well beyond same-day trial and sales. These experiences also influence future purchase decisions. In-store sampling drives newly converted shoppers to repeat purchase, setting the stage for brand loyalty. Our recent analysis shows that 87% of product dollars on sampling day were from shoppers new to the product AND these shoppers had a 78% re-purchase rate within the next 12-months! These learnings can be applied across industries, channels and verticals.

Speaker: Brad Hajart, SVP, Emerging Services and Innovation, Customer Experience, Advantage Solutions

II. Session 2: TBD (10:30AM - 11:15AM)

COFFEE BREAK (11:15AM – 11:30AM)

III. Session 3: Performance Marketing for Commerce Marketing (11:30 AM-12:15PM)

MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey. You will learn the core tricks every DTC brand uses to go to market today and how she has helped legacy consumer brands like Campbell's, L'Oreal, Mattel and Unilever adopt these same principles. You’ll leave this session learning 3 key takeaways:

• How to approach performance marketing when your eCommerce approach is not DTC
• How to optimize your media for eCommerce conversion
• How to produce creative that drives eCommerce conversion

Speaker: Rachel Tipograph, CEO & Fonder, MikMak 

LUNCH/ROUNDTABLE DISCUSSION (12:15PM-1:00PM)

IV. Session 4: TBD (1:00PM- 1:45PM)



Webinar information, if available, will be provided to registrants only.