Shopper / Commerce Marketing

when

Start: Thursday, June 13, 2019 at 1:00pm

End: Thursday, June 13, 2019 at 6:00pm

WHERE

The Meredith Corporation
225 Liberty Street
Room 4S112
New York, NY 10281

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend in-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:30AM)
INTRODUCTIONS (9:30AM – 9:45AM)

I. Session 1: TBD, The Meredith Corporation (9:45AM - 10:45AM)

II. Session 2: Brown-Forman Taps A New Shopper Barrel (10:45AM - 11:30 AM)
Spirits brands are vying to reach curious shoppers who are thirsting for a new drink of choice but don’t know how to navigate the constantly evolving and growing liquor aisle. In order to simplify the selection process, Brown-Forman, with agency partner Blue Chip, created an omnichannel, national campaign called Straight From The Distillery to help shoppers navigate the landscape. The results of the program have been transformative. Delivering unprecedented engagement and growth, Straight From the Distillery is the perfect cocktail of insight, strategy and innovation. Join us to hear about how Brown-Forman tapped into a new shopper barrel to drive growth in a highly competative and complex category. 

Speakers:
Lynette Green, Digital Marketing Manager, Brown-Forman
Erich Parker, VP, Business Leadership, Blue Chip

LUNCH / ROUNDTABLE DISCUSSION (11:30PM – 12:30PM)

III. Session 3: The Evolution of Retail (12:30PM-1:15PM) This presentation examines how consumer behavior is disrupting the retail industry with their desire for instant gratification. Diving into how goPuff is disrupting the traditional $600B industry through tapping into consumer insights and personalization, removing friction and closing the loop for legacy brands to find new outlets for impulse purchasing.

Speaker: Daniel Folkman, VP of Business & Operations, goPUFF


Webinar information, if available, will be provided to registrants only.