Shopper / Commerce Marketing


Start: Wednesday, June 5, 2019 at 9:00am

End: Wednesday, June 5, 2019 at 3:00pm


Dean Foods
2711 North Haskell Avenue
Suite 3400
Dallas, TX 75204

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend in-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


I. Session 1: You want me to buy where?: Successfully Selling in Unexpected Channels (9:45AM - 10:45AM) Today’s marketplace has more points of sale than ever before, from emerging store formats to online retail. Getting into those channels can be challenging. But for many brands, the even larger struggle is instilling new shopper habits—getting people to buy in places that aren’t always intuitive.

Joe Reske, 
Sr. Director of Marketing, DairyPure, Dean Foods
Charlie Anderson, CEO, Shoptology

II. Session 2: Why Agency-Client Trust Leads to Breakthrough Campaigns (10:45AM - 11:45AM)
Trust and transparency between agency and client matters. Yet, less than 30% of ANA Survey respondents feel like the current trust level is high. In the saturated world of advertising and marketing, consumers' attention is more difficult to capture than ever before. That is why the strength of the client-agency relationship could be the difference between a campaign that simply "launches" and one that truly breaks through. After 30 years at P&G in shopper marketing and switching to the agency side, Blue Chip's EVP of Business Leadership, Joy Mead, will share five critical reasons clients should share more with their agency to foster trust, transparency, and accelerate great work.

Speaker: Joy Mead, EVP + GM, Business Leadership, Blue Chip

LUNCH (11:45AM - 12:45 PM)

III. Session 3: TBD (12:45PM- 1:30PM)

Speaker: Dale Carmen, Groove Jones

IV. Session 4: Leveraging Content to Drive Sales (1:30PM - 2:15PM) Risa Crandall VP Digital at Meredith (People, All Recipes, Entertainment Weekly, Martha Stewart to name a few) will share the power of leveraging content brands to drive commerce. By utilizing deep data, technology and consumer insights, we will share three examples of best practices to building products that were born from consumer insights to drive conversion. We will share the insights leading to a new consumer product, a technology product and a market opportunity.

Speaker: Risa Crandall, Vice President, Digital, The Meredith Corporation


Webinar information, if available, will be provided to registrants only.