Shopper / Commerce Marketing

when

Start: Thursday, November 14, 2019 at 9:00am

End: Thursday, November 14, 2019 at 3:00pm

WHERE

Avocados From Mexico
222 West Las Colinas Boulevard
Suite 850E
Irving, TX 75039

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend in-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:30AM)

INTRODUCTIONS (9:30AM – 9:45AM)
Speaker: Paul P. Robinson, Director, Commerce & Content Marketing, ANA

I. Session 1: TBD (9:45AM – 10:30AM)
Speaker: Alvaro Luque, President and Chief Executive Officer, Avocados From Mexico

II. Session 2: Shifting from Selling Stuff, to Selling a Purpose (10:30AM – 11:15AM)
Speaker: Fiona Tomlin, Vice President, Kimberly Clark

COFFEE BREAK (11:15AM - 11:30AM)

III. Session 3: Performance Marketing for Commerce Marketing (11:30AM – 12:15PM)

MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey. You will learn the core tricks every DTC brand uses to go to market today and how she has helped legacy consumer brands like Campbell's, L'Oreal, Mattel and Unilever adopt these same principles. You’ll leave this session learning 3 key takeaways:

• How to approach performance marketing when your eCommerce approach is not DTC
• How to optimize your media for eCommerce conversion
• How to produce creative that drives eCommerce conversion

Speaker: Rachel Tipograph, CEO & Fonder, MikMak 

 LUNCH (12:15 PM - 1:00 PM) 

IV. Session 4: TBD (1:00 PM-1:45 PM)

 




Webinar information, if available, will be provided to registrants only.