Shopper / Commerce Marketing

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Speaker: Paul P. Robinson, Director, Commerce & Content Marketing, ANA

I. Session 1: Leveraging Education & Technology to Drive Conversion with the Omnichannel Shopper (10:00AM – 10:45AM)

Learn how Avocados From Mexico utilizes technology to address its top purchase barriers across the path to purchase with the omnichannel shopper. In this session, you will learn how AFM turns a problem into an opportunity to drive conversion and in one of its top retail accounts.

Stephanie Bazan, VP Trade & Market Development, Avocados From Mexico
Dianne Le, Assoc Shopper Marketing Director, Avocados From Mexico

II. Session 2: Binary Retail Experience Desing: How Visionary Brands Are Driving Growth (10:45AM – 11:30AM)
The session will explore and showcase the seamless coupling of digital and physical brand experiences, purposefully designed to accelerate transaction and build sustained brand connections. We call this phenomenon “Binary Retail Experience Design.”

In this session, attendees will learn about the barriers facing brands in their strive to fuse physical experiences with digital experiences, will learn about modern store intelligence methods and how to apply them, and will be inspired to achieve real customer lifetime value by unifying online and offline customer experiences at retail.

Speaker: Scott Hauman, EVP-Director Insight & Strategy, The Integer Group

COFFEE BREAK (11:15AM - 11:30AM)


LUNCH (11:45 AM - 12:30 PM)

III. Session 3: Performance Marketing for Commerce Marketing (12:30PM – 1:15PM)

MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey. You will learn the core tricks every DTC brand uses to go to market today and how she has helped legacy consumer brands like Campbell's, L'Oreal, Mattel and Unilever adopt these same principles. You’ll leave this session learning 3 key takeaways:

• How to approach performance marketing when your e-commerce approach is not DTC
• How to optimize your media for e-commerce conversion
• How to produce creative that drives e-commerce conversion

Speaker: Rachel Tipograph, CEO & Founder, MikMak